Price Floor Optimization for Publishers: How to Determine Price Floors for Your Inventory
Brid.tv
APRIL 3, 2023
A price floor, sometimes also referred to as a floor price , is the lowest CPM for which an ad can be served. CPM, only those advertisers who are willing to pay $2.00 Too high a floor will cause many SSPs to return no bids, which will make your ad fill rates drop. However, they can have a major impact on your ad yield.
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