Automatad Inc.

JANUARY 9, 2024

It ensures better fill rates by optimizing demands. of publishers agree that video HB increases their fill rate. You must appeal to users with the best UX practices to increase ad viewability and see high-profit margins. This way, you can improve the fill rate and, thereby, ad revenue.

Header Bidding 52

Header Bidding CPM Fill rate Viewability 52

Monetize More

DECEMBER 29, 2022

Google recently released new data that revealed that improving the programmatic signal coverage correlates directly to increased eCPMS, fill rate, and instream video revenue. Viewable : Viewability Measurement, 3P Verification (The 3P’s are Premium, Placement and Player). Predicted Viewability Bucket.

Viewability 52

Viewability Video Ads Audience A/B Testing 52

InMobi

FEBRUARY 24, 2021

Run A/B Tests to improve opt-Ins. Publishers should experiment with messaging, design, and even timing of the permission pop-up so that they can maximize opt-in rates. These ad formats generally score better on viewability, engagement and conversions, and ultimately see higher CPMs, fills and ad spend from advertisers.

Header Bidding 52

Header Bidding Pop-Up A/B Testing Fill rate 52

InMobi

AUGUST 7, 2019

Are you running shadow ads in the background and therefore that will reduce your fill rate because your viewability is going to be down? Are you A/B testing? Are you A/B testing different waterfalls potentially? Maybe you've got a new ad product and you want to A/B test against retention.

Ad Ops 52

Ad Ops A/B Testing Header Bidding Fill rate 52

Ad Monsters

AUGUST 22, 2022

The ad tech industry is packed with several solutions (such as header bidding , A/B testing, etc.) A/B test with different types of triggers to learn which one works best for your site. Before refreshing ad inventories, measure the engagement and fill rate. to help publishers optimize their ad revenue.

A/B Testing 79

A/B Testing Header Bidding Ad Server Impressions 79

Automatad Inc.

FEBRUARY 1, 2024

It covers strategies with engineering nuances that positively reflect on ad viewability and yield. Revenue loss with slower ads: Slower ads do have a lot of impact on ad viewability and revenue. The same 1-second delay decreased the viewability by 2.9% You serve the ads only on viewable ad slots. What Is Ad Loading Time?

Viewability 52

Viewability Ad Server Header Bidding Ad network 52

Brid.tv

JUNE 26, 2023

Most of these platforms are tailored toward publishers and offer multiple tools to help with video performance tracking , boosting fill rates, and increasing video revenue. This platform also comes with various tools publishers can use to maximize ad viewability , detect IVT, and ensure a brand-safe advertising environment.

Ad network 40

Ad network Video Ads Header Bidding CPM 40