Martech

JUNE 26, 2024

Image: Chris Wood It seems like every day new AI-powered tools enter the growing martech ecosystem. Matching ads to the right consumers isn’t directly dependent on generative AI in many of these use cases, but scaling up creative and testing ads is. Shih also pointed out that LG Electronics is using genAI to speed up ad production.

A/B Testing 120

A/B Testing Machine Learning Cookies Electronics 120

Martech

OCTOBER 28, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. To help out, we worked with agile expert and MarTech contributor Stacey Ackerman to develop an e-book guide so that you can lead your agile marketing team towards better agile marketing practices.

A/B Testing 117

A/B Testing Electronics GDPR MarTech 117

Martech

MAY 21, 2024

Imagine you work for a consumer electronics company tasked with promoting a new smartphone. In the previous example around the battery, the person submitting the request could acknowledge the creative team’s input and structure an A/B test around battery life vs. real-life use cases.

Conversion 116

Conversion Marketing A/B Testing Electronics 116

Martech

JULY 28, 2021

As more B2B marketing teams adopt B2C strategies to engage and convert business customers, electronics giant Panasonic has found success in focusing on engaging customers where they are. We used more A/B testing to figure out how to respond best to customers.”. Virtual event, courtesy of Panasonic.

Food 114

Food A/B Testing Conversion Electronics 114

Martech Series

DECEMBER 23, 2022

Marketing Technology News: MarTech Interview with James Shears, Senior Vice President and General Manager at BLOCKBOARD. This really is crucial during the Christmas season as many people use their cellphones, tablets, and other electronic devices for browsing and buying. Make the use of Smartphones in a strong manner.

Conversion Rate 97

Conversion Rate Retail Brand Awareness Conversion 97

Single Grain

DECEMBER 6, 2019

SEO A/B split testing squeezes the most SEO juice out of your site and gives you insight into the variables that move the needle. What Is A/B SEO Testing? How to Run A/B Tests that Actually Increase Conversions. With this strategy and the right tools, even a small budget can deliver a great ROI.

Marketing 145

Marketing SEO Conversion Audience 145

Single Grain

APRIL 4, 2022

They have over 300 marketing experts offering custom growth solutions infused with unmatched insights for maximum sales, as well as experience working with clients in different industries, such as consumer electronics, franchise, retail, gaming, sports and apparel, CPG, entertainment and media, fashion and footwear, travel, etc. A/B testing.

Agency 52

Agency Conversion Rate SEO ROI 52