Martech

DECEMBER 12, 2022

Display advertising is a powerful tool for marketers when used at its full potential. Preparing and launching a new display ad campaign is not necessarily equivalent to setting it up for success. When allocating money, always set aside a sum for A/B testing, as it can help you greatly improve your campaign’s performance.

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A/B Testing Conversion Audience ROI 100

VideoWeek

MAY 20, 2022

. “Companies like Google and Facebook have been able to exploit their unprecedented troves of detailed user data to obtain vice grip-like control over digital advertising, amassing power on every side of the market and using it to block competition and take advantage of their customers,” said Senator Lee.

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Impressions Ad Tech Media Agency 52

Brid.tv

DECEMBER 21, 2022

AdMob is Google’s mobile ad network and the largest player in the market. As a Google MCM partner, it provides publishers and app developers with access to high-end ad demand from Google ADX , along with many other advertising partners. . Lastly, Brid.TV Unity Ads is a mobile ad network with a focus on mobile game monetization.

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Ad network Mobile Ads Header Bidding CPM 66

Brid.tv

NOVEMBER 29, 2022

However, affiliate marketing is not the most stable stream of income. Let’s take a look at some of the best video monetization platforms on the market. It allows publishers to easily launch mobile and CTV apps, and it comes with a reliable video player, marketing and analytics tools, and, of course, monetization support.

Header Bidding 73

Header Bidding Affiliates Video Ads Ad Server 73

Single Grain

APRIL 12, 2023

When it comes to advertising strategies, an important question that marketers ought to ask themselves is: “How do I make my brand stand out online amid the competition?” With how digitized our world is, online advertising has become increasingly saturated. Get My Free Marketing Plan What Is an Online Advertising Strategy?

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Advertising Retargeting Conversion Rate Native Advertising 97

Single Grain

MAY 29, 2023

International PPC marketing is one of the best ways to connect with global audiences. Whether you’re a business owner looking to expand internationally or a marketer seeking to optimize your global advertising efforts, this article will walk you through the basics of running successful PPC campaigns on a global scale.

Conversion Rate 52

Conversion Rate Geo targeting Conversion A/B Testing 52

Single Grain

JULY 28, 2023

Rotate Creative Do you know what sets top-notch marketers apart from the rest? 4) Optimize Profitability with Upsells and Downsells When it comes to running a successful marketing campaign, it’s not just about cutting down on ad costs. So, weave the magic of upsells and downsells into your marketing strategies.

A/B Testing 52

A/B Testing Audience CPA Conversion Rate 52

Single Grain

JULY 17, 2023

Reaching and engaging the right audience is essential for success in digital marketing. But with your target audience spending more time online than ever before, traditional marketing and advertising methods often struggle to keep pace with evolving consumer behaviors.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Single Grain

MARCH 28, 2023

There are a variety of marketing methods you can employ to promote your SaaS product , but today, we’re going to hone in on one in particular: PPC for SaaS. Get My Free SaaS PPC Marketing Plan Why PPC Is Important for SaaS PPC is a powerful digital marketing strategy that is particularly important for Software as a Service products.

ROI 52

ROI Retargeting A/B Testing Native Advertising 52

Single Grain

MAY 5, 2023

Among other digital marketing mediums, PPC remains a popular method for driving traffic to a website and generating more leads. For this piece, we’ve assembled six different multi-channel PPC case studies that we hope will inform your own digital marketing strategy and help amplify your campaigns’ results.

ROI 52

ROI Advertising Conversion SEO 52

Single Grain

JUNE 30, 2022

A programmatic advertising agency consists of specialized online marketing professionals who manage several programmatic display marketing ad platforms. These agencies help you effectively purchase digital media through display advertising and real-time bidding. that assist in maximum conversions.

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Agency Advertising Retargeting Conversion 52

Single Grain

AUGUST 7, 2023

As the mobile landscape continues to evolve, understanding the different mobile advertising types available is essential for businesses aiming to stay ahead in a competitive market. Work With Us Importance of Ads for Mobile Devices It’s no surprise that mobile advertising is at its peak – the number of U.S.

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Advertising Mobile Ads Banner Rich Media 52

Single Grain

JUNE 16, 2023

If so, you will need to have a better understanding of the different types of online advertising to attract the right consumers and convert leads. From native to display ads, this article will break down the different types of online advertising you may wish to consider for your marketing plan.

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