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Email marketers discuss the role of AI, iOS and the state of their channel

Martech

28:58: How do you avoid over-communicating with customers with email and push channels? 38:52: How about A/B testing and segmentation? 19:20: How to navigate Apple’s iOS privacy rules. 26:08: Which way are email marketing budgets going? 27:33: How do you address Gen Z as an audience for email marketing?

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What is the R programming language, and how is it used in marketing?

Martech

Effective visualization aids in decision-making and communicating findings to stakeholders. A/B testing: R is useful for analyzing the results of A/B tests, allowing marketers to determine which variations of a campaign perform better and optimize their marketing efforts accordingly.

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From guesswork to growth: How to build a customer-centric marketing strategy

Martech

Then, we A/B test and build complex funnels, thinking this is data-driven when it’s fundamentally assumption-driven. Analytics and A/B testing are important tools, but they say what happened without explaining why. Part of being an expert communicator is being an expert listener. Processing. Processing.

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CDP and customer experience: Best of the MarTechBot

Martech

A/B testing: Use the CDP to conduct A/B tests on different marketing approaches, allowing for data-driven adjustments that enhance effectiveness. For example, if a customer frequently buys eco-friendly products, we can highlight similar products in their communications.

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How AI can revolutionize creative impact measurement

Martech

And while A/B testing can shed some light, it doesnt get to a granular level. So you learn how effective that creative was in a particular communication moment for a particular individual. Brand awareness and sales trends are important and provide useful KPI numbers, but they reflect the entire campaign.

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The science behind high-performing calls to action

Martech

Instead, use language that clearly communicates what the user will gain. Adding a name to a CTA, such as Sarah, reserve your spot now, creates a sense of direct communication. A/B testing basics A/B testing allows you to determine what resonates most with your audience by testing one element at a time.

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AI can find your ideal customers, but only humans can build real relationships

Martech

By dividing the audience into distinct groups based on behaviors, preferences or demographics, businesses can tailor their communication and email cadences for more meaningful engagement. Value Proposition: Clearly and concisely communicate what makes your offering unique and how it solves the customer’s problem.