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Marketing Theories: 15 Digital Marketing Theories to Grow Business Revenue

AdvertiseMint

This is because they help you reach potential buyers more effectively and grow your business. They still need testing. Digital marketers must try the ideas with real campaigns. These theories provide marketers with proven best practices customized for the digital space. They supply strategic frameworks.

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9 Most Effective Mobile Ad Formats for Your Advertising Campaign

Smart-Hub

Since all of those media channels are different, a huge number of ad formats are designed specifically for these media – mobile video ad formats, desktop ones, and even ones for Smart TVs and digital out-of-home billboards. Nowadays, online advertising sells better than any billboard. SmartHub's Features Have No Limits!

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Native Advertising for SaaS: A Perfect Alternative to Facebook Ads

Single Grain

There are two pillars that SaaS marketers usually focus on: owned marketing channels and paid social advertising. SaaS brands are exploring alternative marketing methods — like native advertising. Should you follow the trend and start with native advertising? Get My Free SaaS Marketing Plan What Is Native Advertising?

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10 Top Strategies for Traffic Monetization with Programmatic Advertising

Smart-Hub

Traffic monetization is one of the most important aspects of advertising bidding for all participants of the advertising exchange process. Monetization allows targeted advertising; with its help, advertising technologies are developed, various innovations are introduced, and data is collected.

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Unlocking the Power of Google Discovery Ads: How to Engage Your Target Audience and Maximize Ad Revenue?

Monetize More

Having to reach more of your desired audiences in a single Ad campaign has never been more simple and more exciting, thanks to Google Discovery Ads. Though not the first campaign type that comes to mind, but not to be pushed aside as well when it comes to building marketing strategy. When do we use Discovery Ads?

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Top 6 Benefits of Programmatic Advertising

Single Grain

But with your target audience spending more time online than ever before, traditional marketing and advertising methods often struggle to keep pace with evolving consumer behaviors. Programmatic advertising offers a new solution for businesses and advertisers. Work With Us What Is Programmatic Advertising?

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SaaS CAC: A Guide to Customer Acquisition Costs

Single Grain

In this article, I will explain why CAC is important, the CAC benchmark for SaaS, and how to calculate your CAC. I will also tell you which SaaS metrics to track and how to reduce your customer acquisition cost. CAC also helps measure the effectiveness of your marketing strategies. How Do You Calculate Your CAC?