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Unlocking the Power of Google Discovery Ads: How to Engage Your Target Audience and Maximize Ad Revenue?

Monetize More

Having to reach more of your desired audiences in a single Ad campaign has never been more simple and more exciting, thanks to Google Discovery Ads. Benefits of using Discovery Ads Reach more audiences with a single ad campaign. Optimized targeting can be enabled to help with audience performance.

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How To Increase Brand Awareness with Facebook

AdvertiseMint

Facebook offers an excellent platform to connect with your target audience, regardless of its demographic. It’s about making your target audience aware that your brand exists and leaving a positive impression on their minds. A startup e-commerce business aims to grow its Facebook audience by 20% in the next quarter.

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How brands are leveraging digital OOH’s storytelling capabilities

Digiday

The audience, one would imagine, would be rightfully confused and disappointed — if not downright angry. Traditional OOH channels are limited in their storytelling capabilities, but because screens have become interactive, they enable advertisers to tell their full stories and, more importantly, measure the impact in a granular fashion.

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The perfect combination: GenAI and persuasion strategies for unbeatable A/B tests, Part 2

Martech

This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. Some notes before we dive in: We wanted to learn how ChatGPT could factor into our campaign process at all stages to help us set up, test and launch campaigns faster.

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Mobile OTT Advertising: TV-Like Video And Beyond

InMobi

The online production houses have created a strong pull through ‘Originals’ that could never be seen on the big screen either due to production scale, niche genres made for smaller audiences and/or censor board issues. ” Then, would advertising differ from the most obvious and in-your face fashion that viewers are used to in the TV world?

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How are Companies Using AI for Marketing?

AdvertiseMint

They can track audience engagement data to optimize timing for campaigns. Digital Marketing From paid search to display ads, AI is revolutionary for digital marketing in the following ways: Machine learning algorithms can rapidly test different ad variations to find the highest-performing combination of creative, headline, etc.

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Why Facebook Clothing Ads Are a Must-Have for Fashion Brands

Single Grain

In the fashion industry, Facebook clothing ads have become essential for fashion brands looking to produce more sales and establish their brand identity. Work With Us 11 Reasons Why Facebook Clothing Ads Are a Must-Have for Fashion Brands Social media platforms are deeply interwoven into consumers’ lives.

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