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Beyond Banner Blindness: All About Dynamic Creative Optimization

Automatad Inc.

Here’s the not-so-pretty truth: Lost revenue: Those ignored ads mean missed clicks and conversions, directly impacting your bottom line. Ad engagement woes: Low click-through rates (CTRs) send a clear message to advertisers: “Take your business elsewhere!” Be a thought leader in the DCO space!

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6 Reasons Why Video Ads Are the the Future of Advertising

Automatad Inc.

Share Tweet Share Video ads reign the world of digital advertising! What Is Video Advertising? Video advertising refers to using video as a format to serve engaging ads that deliver a short brand message to the audience. The advertisers generate high ROI with leads, conversions, and sales from these video ads.

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Best High RPM Ad Networks for Publishers in 2023

Monetize More

Revenue per 1000 impressions, or RPM , is a metric used by ad networks to measure the revenue generated by ads per thousand impressions. Well, the higher your RPM, the more money you’ll make per thousand impressions. Some networks have higher-paying advertisers, which can lead to a higher RPM for publishers.

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How To Use Facebook Ads for E-Commerce

AdvertiseMint

Are Facebook Advertising Campaigns Effective for eCommerce? Facebook advertising campaigns can be highly effective for e-commerce businesses. Billions of active users scroll through the platform daily, providing brands a great opportunity to reach potential customers. Step 6: Run A/B Test.

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Tips for Making Effective Facebook Ads

AdvertiseMint

Facebook has become the go-to platform for advertising, allowing businesses of all sizes to connect with their target audience. Why is Facebook Advertising So Effective? What is it about Facebook advertising that makes it work so astonishingly well? What is it about Facebook advertising that makes it work so astonishingly well?

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7 Smart Ways to Reduce Banner Blindness

Automatad Inc.

It is an unspoken problem dealt with by both publishers and advertisers. Here are some banner blindness statistics that reflect the statement: The typical internet user is served 1,707 banner ads per month, but the click-through rate (CTR) of these ads is 0.1%. Mobile banner ads get clicks, but 50% of them are accidental.

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The bright future and dark reality of AI in AdTech

Monetize More

AI is transforming the landscape of AdTech marketing by enabling more personalized, efficient, and effective advertising campaigns. In this article, we’ll explore the impact of AI on AdTech marketing and how it’s changing the game for publishers and advertisers alike. In the realm of customization, AI truly shines.