A/B Testing Ad Targeting Retargeting 
Single Grain
AUGUST 25, 2020
End the video with a call to action using overlay text again (if you are creating ads that are longer than the recommended six seconds, you might want to place the call to action in the middle). I also recommend that you create many versions of your ad and split test (aka A/B test) them to see which version converts best.
Single Grain
JUNE 21, 2019
Dive Deeper: 8 Facebook Ad Copywriting Tricks to Maximize Conversions. 6 Facebook Ad Hacks Crushing It in 2019. 30 Winning Facebook Ads and Why They’re so Effective. How to Run A/B Tests that Actually Increase Conversions. 2) A/B Test Your Ideas. Having said that, you don’t have to test everything.
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Single Grain
JUNE 11, 2019
Layering LinkedIn Ad Targeting Options. The most effective approach is to ‘layer’ multiple targeting options for your LinkedIn Ads. I like to use the specialties, and then layer on seniority to increase my odds of targeting the actual decision makers within an organization. Don’t Forget to Retarget.
Single Grain
JUNE 8, 2023
Ad Account Access Verify the access levels granted to different team members or agencies. 2) Ad Targeting Periodically revisiting your ad targeting settings is foundational in any audit. This is a particularly powerful technique once there is some data in the ad account for you to compare with your results.
Single Grain
APRIL 12, 2023
This Asana ad effectively uses the ad space to make the message (the text) stand out: Test and Optimize Ad Creatives Ad creatives should be continually A/B tested and optimized to improve their effectiveness and generate better results.
Monetize More
JANUARY 13, 2023
This is an excellent strategy for increasing conversion, as you can tailor your message to speak directly to the needs and desires of your target customer base. In addition, by creating multiple ads, you can A/B test elements to see what works best with your audience.
Clearcode
JANUARY 22, 2023
DCO is a tool that will help with both upper-funnel campaigns, such as prospecting, and lower-funner campaigns, such as retargeting. What’s The Difference Between A Dynamic Creative Optimization (DCO) And Other Forms Of Ad Targeting? A DCO tool can be used with display, social, video and audio ads.
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