Peter Naylor Says Upfronts Are Evolving, Not Going Away
VideoWeek
JUNE 2, 2025
.” Tying those channels together also spells opportunity for the open web, according to Naylor, even in the face of forecasts that put half of all global ad spend in the hands of Amazon, Google and Meta by 2028. “And we asked ourselves, how in the world are we going to ever shake those three from their immovable foundations?
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