Basis

AUGUST 26, 2022

Mobile usage is through the roof. Mobile ad spending continues to soar. Mobile gaming is off the charts. Mcommerce (or mobile commerce) keeps gobbling up marketing share. So, just how much time are consumers spending on mobile? What is mobile’s share of digital ad spending? billion and 68.3%

Advertising 82

Advertising Mobile Ads Retail Entertainment 82

Clearcode

MARCH 2, 2023

billion between 2002 and 2027. At the heart of this growth are game and mobile app developers, brands and AdTech companies. Michael Sweeney: The process of serving ads inside video games (e.g. an ad on billboard inside a video game) differs quite a lot from display and in-app mobile ads. billion by 2027.

Advertising 52

Advertising Viewability Banner Brand Lift 52

Smart-Hub

MAY 2, 2023

billion by 2027. So let’s focus on the AI benefits for programmatic advertising and ad exchange. The SmartHub team tried the power of ChatGPT in creating slogans for a white-label ad exchange. Here are what we have gotten: Secondly, ChatGPT creates content for commercials and ad creatives.

Ad Exchange 40

Ad Exchange Advertising ROI Non-Profit 40

Automatad Inc.

NOVEMBER 23, 2023

Share Tweet Share Ads have become integral to every business and the whole digital ecosystem. That is why the ad spending is increasing enormously YOY. It stands at $600 billion and is forecasted to reach $900 billion in 2027. From there, ad exchange makes the impressions available to the potential buyers.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Single Grain

MAY 24, 2023

More than 90% of consumers express a preference for personalized offerings, which suggests the potential impact of tailored mobile ads on purchase decisions and overall consumer satisfaction. 7) By 2024, Mobile Marketing Will Amount to Nearly $399.6 Native Display Ad Spending ($84.57 Is Expected to Grow to $108.5

Advertising 52

Advertising Mobile Ads Click Through Rate Video Ads 52

Single Grain

JUNE 5, 2023

from 2020 to 2027. Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. User Guiding ) Paid search ads can increase brand awareness by 80%.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 of total digital ad expenditure.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102