article thumbnail

Everything We Published on AI This Year

Basis

To help advertisers navigate this complexity and prepare for 2025, weve rounded up all the resources we published on artificial intelligence this year.

article thumbnail

LHF Restrictions Call for Supersized Creativity on Media Plans

VideoWeek

Christmas may seem a long way away, but brands will already be rethinking their approach to festive ads in light of the upcoming restrictions on advertising less healthy food and drink  (LHF) products, which will be banned on pre-watershed TV and all paid online advertising.

Media 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Why Mobile Game Developers Are Betting on Brand Ads

PubMatic

The opportunity is clear: mobile gaming represents a high-value channel ready for smarter, more seamless advertising, and both sides are ready to engage. The Mood Matters: Gaming Is a Joyful, High-Intent Environment According to PubMatics 2025 Gaming Sentiment Study , an impressive 94% of gamers feel happy while playing.

article thumbnail

The New Marketing Mix: Why CMOs Are Refocusing on Owned Media Channels

Digital Ad Blog

Marketing in Transition: A Reassessment of Channel Prioritization Over the last decade, digital advertising offered the promise of precision, scale, and real-time feedback. But by 2025, this promise has become increasingly difficult to realize at scale. Acquisition costs are climbing sharply.

Media 59
article thumbnail

Innovations in Search and Social Advertising

Basis

This month,Erik Chellberg, VP of Social Media Investment, and Jesse Foley, VP of Search Media Investment, compiled all the latest news, trends, and resources that advertising pros need to know. This will offer advertisers expanded reach, creative flexibility, enhanced audience targeting, and more.

article thumbnail

B2B marketing on X: What you need to know

Martech

X user demographics and behavior Number of users Estimates for monthly active users vary: approximately 335 million as of 2024 (a 5% decrease from 2022), over 600 million or 586 million based on ad reach in January 2025. billion visits by February 2025. Engagement rates The median engagement rate on X decreased to 0.015% in 2025.

article thumbnail

Tax season is heating up

illumin

trillion in 2025. In fact, Statista reported that about $30.75B was allocated to digital advertising by the Financial Services industry in 2023. The same can be said for Canadians, as an estimated 90% of Canadians will opt for electronic filing methods during the 2025 tax filing season. trillion in 2024 to $35.86