Marketing Dive

JULY 1, 2025

Published July 1, 2025 Peter Adams Senior Reporter post share post print email license "Star Wars" fans reenact key scenes from the franchise after a screening breaks down in Coke's new ads developed in collaboration with Disney.

Cookies 92

Cookies Agency Ad Tech CPM 92

Marketing Dive

JUNE 4, 2025

Published June 4, 2025 Peter Adams Senior Reporter post share post print email license Run-DMC appear as Lego minifigures in the toy brand's new campaign. Recommended Reading Just did it: Women-focused Super Bowl LIX ads score as other marketers falter By Peter Adams , Chris Kelly • Feb. ET Loyalty 2.0

Pop-Up 98

Pop-Up Retail Agency ROI 98

Marketing Dive

JUNE 12, 2025

Published June 12, 2025 Peter Adams Senior Reporter post share post print email license Pepsi is taking a dig at its chief rival's iconic "Share a Coke" campaign. ET How to Consolidate Your MarTech Stack: Benefits and ROI Presented by studioID and Acoustic 24 JUN Conference | 3:30 a.m. ET Loyalty 2.0

Food 90

Food Cookies Pop-Up ROI 90

Marketing Dive

JUNE 9, 2025

Published June 9, 2025 Chris Kelly Senior Reporter post share post print email license The “Best of Both Worlds” effort focuses on Jean-Luc, a cowboy born in Paris, France who lives in Paris, Texas and drives Hyundai hybrids. A separate campaign , “He Got Money,” focuses on fuel savings and is targeted at an African-American audience.

Retail 97

Retail Agency ROI Ad Tech 97

Marketing Dive

JUNE 30, 2025

Published June 30, 2025 Sara Karlovitch Staff Reporter post share post print email license JCPenney's budget-friendly wedding comes as nuptial costs continue to climb. VaynerMedia became the brand’s social media and influencer marketing agency of record in March. By Peter Adams and Chris Kelly • Feb.

Retail 97

Retail Agency Ad Tech CPM 97

Marketing Dive

JULY 10, 2025

Published July 10, 2025 By Aaron Baar post share post print email license Samsung Ads' Mobile Conversion product allows game publishers to find CTV viewers with a high propensity to download gaming apps using AI and advanced machine learning. © 2025 TechTarget, Inc. or its subsidiaries. All rights reserved.

Machine Learning 70

Machine Learning Conversion Retail Ad Tech 70

Marketing Dive

JULY 2, 2025

Published July 2, 2025 By Aaron Baar post share post print email license Snap partnered with DoubleVerify and IAS around two separate products designed to measure users’ attention on Snapchat. The new product is available globally on Snapchat and is set to expand to other platforms throughout 2025, per release details.

Cookies 70

Cookies Ad Tech Retail Agency 70

Marketing Dive

JULY 7, 2025

Published July 7, 2025 Peter Adams Senior Reporter post share post print email license Unilever's new in-house design center wants to deliver content for home care brands three times faster, with an assist from generative AI. 10, 2025 Michael M. 10, 2025 Michael M. By Peter Adams and Chris Kelly • Feb.

Cookies 72

Cookies Fashion Agency Ad Tech 72

Marketing Dive

JUNE 5, 2025

Published June 5, 2025 Sara Karlovitch Staff Reporter post share post print email license Open Intelligence’s partners at launch include FreeWheel, Google, Microsoft Advertising, Adelaide, Adstra, Circana, Experian, Lumen Research, Meta, Snap and TikTok. WPP saw a Q1 2025 revenue of $4.3 billion (£3.2 ET Loyalty 2.0

Media 72

Media Cookies Agency Retail 72

VideoWeek

DECEMBER 18, 2024

To begin in this vein, I think most will agree there are five key trends that will dominate marketing in 2025: Macro Trends 2024 AI adoption Transforming every layer of business from customer acquisition to internal operations. From here we get into the predictions for 2025. This level of global domination is a new phenomenon.

Media 52

Media Marketing Retail SEO 52

Ad Monsters

FEBRUARY 12, 2025

There are many paths toward a career in ad tech, and not all of these are linear. This year, we at AdMonsters are honored to announce Estes as a Keynote Speaker for the Sell Side Summit , held in Fort Lauderdale, Florida, March 9-11, 2025. It also showed Estes the power of bringing diverse voices to the table.

Education 98

Education Ad Tech Media ROI 98

Marketing Dive

JUNE 5, 2025

Published June 5, 2025 Chris Kelly Senior Reporter post share post print email license McDonald's is looking to build anticipation with a throwback web portal that features never-before-seen and behind-the-scenes content about the Snack Wrap. McDonald’s saw U.S. same-store sales drop 3.6%

Agency 78

Agency Retail ROI Ad Tech 78

Marketing Dive

JULY 2, 2025

Published July 2, 2025 Sara Karlovitch Staff Reporter post share post print email license Powerade is embracing a social-first strategy to support the launch of its limited-edition Xtra Sour line extension.

Retail 70

Retail Agency Ad Tech CPM 70

Marketing Dive

JULY 7, 2025

Published July 7, 2025 By Aaron Baar post share post print email license Roblox boasts 100 million daily active users who participate in adventures and games developed by the next-generation creators Dentsu wants to collaborate with. 10, 2025 Michael M. 10, 2025 Michael M. By Peter Adams and Chris Kelly • Feb.

Cookies 77

Cookies Entertainment Click Through Rate Agency 77

Marketing Dive

JUNE 25, 2025

Published June 25, 2025 Jessica Deyo Editor post share post print email license Heinz and music producer Mustard are building on an existing partnership with the release of a limited-edition sauce at Buffalo Wild Wings locations nationwide. in Q1 2025 , according to its latest earnings report. Last May, the brand supported the U.S.

Pop-Up 79

Pop-Up Cookies Agency Ad Tech 79

Marketing Dive

JUNE 9, 2025

Published June 9, 2025 Sara Karlovitch Staff Reporter post share post print email license Lipton's activation is timed to National Iced Tea Day, which takes place June 10. © 2025 TechTarget, Inc. ET Scaling Brand-Safe UGC with Kendo Brands and Aura Frames Presented by Statusphere 17 JUN Virtual Event | 1 p.m. ET Loyalty 2.0

Cookies 84

Cookies Retail Agency ROI 84

Marketing Dive

JUNE 25, 2025

Published June 25, 2025 By Howard Ruben post share post print email license Fabletics says it is on track to exceed $1 billion in revenue this year. By Chris Kelly • Dec. Squatch, valuing brand’s viral marketing to Gen Z men Olipop turns fans into influencers for pennies with PR boxes on Amazon How Liquid I.V.’s By Chris Kelly • Dec.

Marketing 80

Marketing Cookies Agency Ad Tech 80

illumin

DECEMBER 3, 2024

Improved Efficiency and ROI Sustainable advertising practices often lead to more targeted, less wasteful campaigns, driving better engagement and returns on ad spend (ROAS). Reducing digital waste through smart targeting and reducing over-delivery of ads helps brands save resources, both financial and environmental.

Advertising 105

Advertising Marketing Ad Inventory Impressions 105

Martech

JUNE 2, 2025

Gartner’s 2025 CMO Spend Survey found that CMOs prioritizing personalization in marketing initiatives allocate more of their budget to marketing technology25.4%, in contrast to 21.8% At scale, spikes in organic activity or a few dazzling campaigns can further obscure the growing drag on martech ROI. Email: See terms.

MarTech 95

MarTech ROI Conversion Rate eCommerce 95

Marketing Dive

JUNE 9, 2025

Published June 9, 2025 Peter Adams Senior Reporter post share post print email license WPP CEO Mark Read is retiring after seven years at the helm of the ad-holding group. billion, in Q1 2025. Revenue less pass-through costs declined 2.7% on a like-for-like basis to 2.48 billion pounds, or about $3.2 ET Loyalty 2.0

Agency 70

Agency Cookies Retail ROI 70

Marketing Dive

JUNE 26, 2025

Published June 26, 2025 By Aaron Baar post share post print email license "Radio Optimism" includes an interactive platform where consumers can respond to various prompts that will be interpreted using AI tools to produce a unique musical piece. © 2025 TechTarget, Inc. or its subsidiaries. All rights reserved.

Electronics 68

Electronics Cookies Agency Ad Tech 68

Marketing Dive

JULY 7, 2025

Deep Dive Library Events Press Releases Topics Subscribe Search Subscribe Search Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner An article from Dive Brief Adidas unites superstars across music, sports, fashion in culture play Samuel L.

Fashion 69

Fashion Pop-Up Agency Ad Tech 69

VideoWeek

JUNE 10, 2025

According to Ampere Analysis, Channel 4’s share of long-form content on its YouTube channels has grown from 31 percent in 2023 to 72 percent in 2025. Ad Tech Nexxen’s share price dropped 9 percent last week, and has fallen 14 percent from its 52-week high last month.

ROI 52

ROI Advertising Ad Tech Agency 52

Marketing Dive

JUNE 12, 2025

Published June 12, 2025 Sara Karlovitch Staff Reporter post share post print email license A switch to cans reflects the growing importance of the convenience store market to Smirnoff Ice. billion for the first half of fiscal year 2025, a 0.6% Company Announcements View all | Post a press release Why do people REALLY run in 2025?

Cookies 67

Cookies ROI Retail Agency 67

Marketing Dive

JUNE 16, 2025

Published June 16, 2025 Peter Adams Senior Reporter post share post print email license Delivery platform DoorDash is enacting the largest update to its advertising division since the unit launched nearly four years ago. ET How to Consolidate Your MarTech Stack: Benefits and ROI Presented by studioID and Acoustic 24 JUN Conference | 3:30 a.m.

Retail 62

Retail Media Ad Tech Cookies 62

illumin

JUNE 18, 2025

Here’s your quick, handy guide to adding audio to your marketing mix. UPDATED JUNE 2025) Before exploring programmatic audio advertising, it is essential to understand the foundational principles. With detailed analytics, brands can continuously refine their messaging and boost ROI. Follow @illuminHQ

Advertising 86

Advertising Banner Audience ROI 86

Marketing Dive

JULY 8, 2025

Published July 8, 2025 Peter Adams Senior Reporter post share post print email license Ads from Ben's Original use a camera-tracking technique that's meant to simulate the constant motion of life. The Mars-owned brand is launching a new global brand platform and updated identity. By Peter Adams and Chris Kelly • Feb.

Food 54

Food Ad Tech Agency CPM 54

Marketing Dive

JUNE 12, 2025

Deep Dive Library Events Press Releases Topics Subscribe Search Subscribe Search Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner An article from Dive Brief E.l.f. Published June 12, 2025 Jessica Deyo Editor post share post print email license E.l.f. ET Loyalty 2.0

Cookies 67

Cookies Pop-Up ROI Retail 67

VideoWeek

JULY 1, 2025

Quote of the Week Number of the Week Charts of the Week Long-Form Content Grows Share of YouTube Watch-Time Long-form content (20+ minutes) accounted for 57 percent of total global watch-time on YouTube during the first five months of 2025, according to new research from Tubular Labs.

Ad Tech 59

Ad Tech ROI Agency Media 59

VideoWeek

JANUARY 16, 2025

New data from IAB shows that buy-side enthusiasm for connected TV remains strong, as US CTV advertising is projected to see the highest growth in percentage terms of any media channel in 2025. Pressure to demonstrate ROI appears to be the top driver of this shift, cited by 60 percent of respondents.

ROI 52

ROI Retail Agency Media 52

Marketing Dive

JUNE 16, 2025

It allows brands to: Anticipate customer needs and intent in real time Deliver personalized content and offers that are timely and relevant Improve ROI by focusing on the audiences most likely to engage or convert Continuously learn and optimize campaigns using performance feedback The expectations around personalization will only continue to rise.

Retail 64

Retail Ad Tech ROI Agency 64

Marketing Dive

JULY 8, 2025

Published July 8, 2025 Chris Kelly Senior Reporter post share post print email license Alaska Airlines is beginning to optimize its ad budget in line with Meridian’s findings, shifting more spend toward a mid-funnel strategy to move consumers to complete bookings. 10, 2025 Keep up with the story.

Agency 54

Agency Ad Tech Cookies Machine Learning 54

Marketing Dive

JUNE 30, 2025

Published June 30, 2025 Peter Adams Senior Reporter post share post print email license Target is launching two back-to-school campaigns to reach college students and parents of younger kids. © 2025 TechTarget, Inc. or its subsidiaries. All rights reserved. TechTarget, Inc.s registered office is 275 Grove St. Newton, MA 02466.

Marketing 63

Marketing Retail Cookies Agency 63

PubMatic

JUNE 17, 2025

In today’s economic climate, where every marketing dollar is scrutinized and ROI is paramount, CTV stands out as a programmatic advertising channel that delivers measurable results and real business outcomes. As the digital advertising landscape evolves, connected TV (CTV) is no longer just for brand awareness.

Brand Awareness 69

Brand Awareness ROI Audience Impressions 69

Marketing Dive

JUNE 3, 2025

Published June 3, 2025 Sara Karlovitch Staff Reporter post share post print email license Mom's produce department in its Van Ness, Washington, D.C., store on April 4, 2025. Published June 3, 2025 Sara Karlovitch Staff Reporter post share post print email license Mom's produce department in its Van Ness, Washington, D.C.,

Cookies 58

Cookies Retail Agency ROI 58

Monetize More

MAY 20, 2025

Conclusion: Strategic Positions for 2025 and Beyond The question isn’t whether to adopt AI in your publishing operations; it’s which type of AI will drive your competitive advantage. Which AI strategy will power your revenue growth in 2025?

Header Bidding 52

Header Bidding ROI Fill rate Ad Tech 52

Marketing Dive

JULY 10, 2025

Published July 10, 2025 Sara Karlovitch Staff Reporter post share post print email license The insurance company is using gaming to help consumers get over road anxiety. © 2025 TechTarget, Inc. or its subsidiaries. All rights reserved. View our other publications | Privacy policy | Terms of use | Take down policy. TechTarget, Inc.s

Cookies 47

Cookies AutoMobile Retail Agency 47