Marketing Dive

JULY 10, 2025

Published July 10, 2025 By Aaron Baar post share post print email license Samsung Ads' Mobile Conversion product allows game publishers to find CTV viewers with a high propensity to download gaming apps using AI and advanced machine learning. © 2025 TechTarget, Inc. or its subsidiaries. All rights reserved.

Machine Learning

Marketing Dive

JUNE 26, 2025

Published June 26, 2025 By Andrew Hutchinson Content and Social Media Manager post share post print email license Pinterest provided some new tips to help brands align with its visual search tools.

Cookies

VideoWeek

DECEMBER 18, 2024

To begin in this vein, I think most will agree there are five key trends that will dominate marketing in 2025: Macro Trends 2024 AI adoption Transforming every layer of business from customer acquisition to internal operations. From here we get into the predictions for 2025. This level of global domination is a new phenomenon.

Media

illumin

DECEMBER 3, 2024

Improved Efficiency and ROI Sustainable advertising practices often lead to more targeted, less wasteful campaigns, driving better engagement and returns on ad spend (ROAS). Reducing digital waste through smart targeting and reducing over-delivery of ads helps brands save resources, both financial and environmental.

Advertising

Marketing Dive

JULY 14, 2025

Published July 14, 2025 By Aaron Baar post share post print email license Precision Plus and more competitive pricing for ads are among the recent developments intended to boost Roundel. The company also revamped its Sam’s Club Member Access Platform (MAP) with a stronger focus on personalized ads. By Chris Kelly • Dec.

Retail

Marketing Dive

JULY 14, 2025

Published July 14, 2025 Peter Adams Senior Reporter post share post print email license A pedestrian strolls by a KFC storefront that shows Colonel Sanders scowling. © 2025 TechTarget, Inc. or its subsidiaries. All rights reserved. View our other publications | Privacy policy | Terms of use | Take down policy. TechTarget, Inc.s

Cookies

Marketing Dive

JUNE 5, 2025

Published June 5, 2025 By Aaron Baar post share post print email license TikTok announced expanded branding solutions, creative and artificial intelligence (AI) powered tools, automation features and search capabilities at its annual product summit. billion in 2025, assuming the service doesn’t go dark. year over year to $32.4

Advertising

Marketing Dive

JULY 7, 2025

Published July 7, 2025 Peter Adams Senior Reporter post share post print email license Unilever's new in-house design center wants to deliver content for home care brands three times faster, with an assist from generative AI. 10, 2025 Michael M. 10, 2025 Michael M. By Peter Adams and Chris Kelly • Feb.

Cookies

Marketing Dive

JULY 16, 2025

Published July 16, 2025 Chris Kelly Senior Reporter post share post print email license U.S. Recommended Reading Subway enters Happy Gilmore’s headspace with digital experience By Peter Adams • Updated June 27, 2025 US Bank celebrates Black achievement with zines in The New York Times By Chris Kelly • Aug.

Cookies

Marketing Dive

JULY 21, 2025

Published July 21, 2025 Jessica Hammers Editor post share post print email license Chips Ahoy's limited-edition "Stranger Things" cookie features a chocolate base, fudge chips and the brand’s first fruit-flavored filling. © 2025 TechTarget, Inc. or its subsidiaries. All rights reserved.

Cookies

Marketing Dive

JUNE 12, 2025

Published June 12, 2025 Peter Adams Senior Reporter post share post print email license Pepsi is taking a dig at its chief rival's iconic "Share a Coke" campaign. ET How to Consolidate Your MarTech Stack: Benefits and ROI Presented by studioID and Acoustic 24 JUN Conference | 3:30 a.m. ET Loyalty 2.0

Food

PubMatic

APRIL 2, 2025

Here are the key themes that stood out on the Shoptalk 2025 agenda: CTV Meets Commerce Shoppable CTV is breaking down the barriers between brand storytelling and transactions. The post Top Commerce Media Takeaways from Shoptalk 2025 appeared first on PubMatic.

Media

Marketing Dive

JUNE 5, 2025

Published June 5, 2025 Chris Kelly Senior Reporter post share post print email license McDonald's is looking to build anticipation with a throwback web portal that features never-before-seen and behind-the-scenes content about the Snack Wrap. McDonald’s saw U.S. same-store sales drop 3.6%

Agency

Marketing Dive

JULY 2, 2025

Published July 2, 2025 By Aaron Baar post share post print email license Snap partnered with DoubleVerify and IAS around two separate products designed to measure users’ attention on Snapchat. The new product is available globally on Snapchat and is set to expand to other platforms throughout 2025, per release details.

Cookies

Ad Monsters

FEBRUARY 12, 2025

There are many paths toward a career in ad tech, and not all of these are linear. This year, we at AdMonsters are honored to announce Estes as a Keynote Speaker for the Sell Side Summit , held in Fort Lauderdale, Florida, March 9-11, 2025. It also showed Estes the power of bringing diverse voices to the table.

Education

Marketing Dive

JULY 22, 2025

Published July 22, 2025 Peter Adams Senior Reporter post share post print email license Thing, a skittering hand from the series "Wednesday," is helping to hawk Cheetos as part of a partnership with Netflix. By Peter Adams, Chris Kelly, Jessica Hammers and Sara Karlovitch • Jan.

Cookies

Marketing Dive

JUNE 30, 2025

Published June 30, 2025 Peter Adams Senior Reporter post share post print email license Target is launching two back-to-school campaigns to reach college students and parents of younger kids. © 2025 TechTarget, Inc. or its subsidiaries. All rights reserved. TechTarget, Inc.s registered office is 275 Grove St. Newton, MA 02466.

Marketing

Marketing Dive

JULY 21, 2025

Published July 21, 2025 By Aaron Baar post share post print email license Sign and logo on Publicis headquarters in Paris, France, on Nov. Published July 21, 2025 By Aaron Baar post share post print email license Sign and logo on Publicis headquarters in Paris, France, on Nov. organic growth during the second quarter of 2025.

Agency

illumin

JUNE 18, 2025

Here’s your quick, handy guide to adding audio to your marketing mix. UPDATED JUNE 2025) Before exploring programmatic audio advertising, it is essential to understand the foundational principles. With detailed analytics, brands can continuously refine their messaging and boost ROI. Follow @illuminHQ

Advertising

Marketing Dive

JUNE 9, 2025

Published June 9, 2025 Peter Adams Senior Reporter post share post print email license WPP CEO Mark Read is retiring after seven years at the helm of the ad-holding group. billion, in Q1 2025. Revenue less pass-through costs declined 2.7% on a like-for-like basis to 2.48 billion pounds, or about $3.2 ET Loyalty 2.0

Agency

VideoWeek

JUNE 10, 2025

According to Ampere Analysis, Channel 4’s share of long-form content on its YouTube channels has grown from 31 percent in 2023 to 72 percent in 2025. Ad Tech Nexxen’s share price dropped 9 percent last week, and has fallen 14 percent from its 52-week high last month.

ROI

Marketing Dive

JULY 1, 2025

Published July 1, 2025 Peter Adams Senior Reporter post share post print email license "Star Wars" fans reenact key scenes from the franchise after a screening breaks down in Coke's new ads developed in collaboration with Disney.

Cookies

Marketing Dive

JULY 2, 2025

Published July 2, 2025 Sara Karlovitch Staff Reporter post share post print email license Powerade is embracing a social-first strategy to support the launch of its limited-edition Xtra Sour line extension.

Retail

VideoWeek

JANUARY 16, 2025

New data from IAB shows that buy-side enthusiasm for connected TV remains strong, as US CTV advertising is projected to see the highest growth in percentage terms of any media channel in 2025. Pressure to demonstrate ROI appears to be the top driver of this shift, cited by 60 percent of respondents.

ROI

Marketing Dive

JULY 18, 2025

Published July 18, 2025 Chris Kelly Senior Reporter post share post print email license Dude Wipes heads to a museum to show the evolution of wiping in its latest cheeky ad. © 2025 TechTarget, Inc. or its subsidiaries. All rights reserved. View our other publications | Privacy policy | Terms of use | Take down policy.

Education

Marketing Dive

JUNE 9, 2025

Published June 9, 2025 Sara Karlovitch Staff Reporter post share post print email license Lipton's activation is timed to National Iced Tea Day, which takes place June 10. © 2025 TechTarget, Inc. ET Scaling Brand-Safe UGC with Kendo Brands and Aura Frames Presented by Statusphere 17 JUN Virtual Event | 1 p.m. ET Loyalty 2.0

Cookies

PubMatic

JUNE 17, 2025

In today’s economic climate, where every marketing dollar is scrutinized and ROI is paramount, CTV stands out as a programmatic advertising channel that delivers measurable results and real business outcomes. As the digital advertising landscape evolves, connected TV (CTV) is no longer just for brand awareness.

Brand Awareness

Marketing Dive

JULY 28, 2025

Published July 28, 2025 Peter Adams Senior Reporter post share post print email license Sign and logo on Publicis headquarters in Paris, France, on Nov. © 2025 TechTarget, Inc. or its subsidiaries. All rights reserved. View our other publications | Privacy policy | Terms of use | Take down policy. TechTarget, Inc.s

Marketing

Marketing Dive

JUNE 9, 2025

Published June 9, 2025 Chris Kelly Senior Reporter post share post print email license The “Best of Both Worlds” effort focuses on Jean-Luc, a cowboy born in Paris, France who lives in Paris, Texas and drives Hyundai hybrids. A separate campaign , “He Got Money,” focuses on fuel savings and is targeted at an African-American audience.

Retail

Marketing Dive

JUNE 25, 2025

Published June 25, 2025 Jessica Deyo Editor post share post print email license Heinz and music producer Mustard are building on an existing partnership with the release of a limited-edition sauce at Buffalo Wild Wings locations nationwide. in Q1 2025 , according to its latest earnings report. Last May, the brand supported the U.S.

Pop-Up

Monetize More

MAY 20, 2025

Conclusion: Strategic Positions for 2025 and Beyond The question isn’t whether to adopt AI in your publishing operations; it’s which type of AI will drive your competitive advantage. Which AI strategy will power your revenue growth in 2025?

Header Bidding

Marketing Dive

JUNE 12, 2025

Deep Dive Library Events Press Releases Topics Subscribe Search Subscribe Search Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner An article from Dive Brief E.l.f. Published June 12, 2025 Jessica Deyo Editor post share post print email license E.l.f. ET Loyalty 2.0

Cookies

Martech

JUNE 2, 2025

Gartner’s 2025 CMO Spend Survey found that CMOs prioritizing personalization in marketing initiatives allocate more of their budget to marketing technology25.4%, in contrast to 21.8% At scale, spikes in organic activity or a few dazzling campaigns can further obscure the growing drag on martech ROI. Email: See terms.

MarTech

Marketing Dive

JULY 21, 2025

Published July 21, 2025 Chris Kelly Senior Reporter post share post print email license JCPenney's "Drop Off" ad shows how a mom's outfit purchase provided both value and a "morning drop-off mic drop" moment. By Peter Adams, Chris Kelly, Jessica Hammers and Sara Karlovitch • Jan.

Retail

Marketing Dive

JULY 10, 2025

Published July 10, 2025 Sara Karlovitch Staff Reporter post share post print email license The insurance company is using gaming to help consumers get over road anxiety. © 2025 TechTarget, Inc. or its subsidiaries. All rights reserved. View our other publications | Privacy policy | Terms of use | Take down policy. TechTarget, Inc.s

Cookies

Marketing Dive

JULY 8, 2025

Published July 8, 2025 Peter Adams Senior Reporter post share post print email license Ads from Ben's Original use a camera-tracking technique that's meant to simulate the constant motion of life. The Mars-owned brand is launching a new global brand platform and updated identity. By Peter Adams and Chris Kelly • Feb.

Food

Marketing Dive

JUNE 12, 2025

Published June 12, 2025 Sara Karlovitch Staff Reporter post share post print email license A switch to cans reflects the growing importance of the convenience store market to Smirnoff Ice. billion for the first half of fiscal year 2025, a 0.6% Company Announcements View all | Post a press release Why do people REALLY run in 2025?

Cookies