2025 Ad Tech Audience Demand Side Platform 
VideoWeek
NOVEMBER 28, 2022
These ads will be sold via Yahoo’s own demand-side platform. Revenues from these ads will be split between the two companies – the exact split hasn’t been disclosed. “This partnership is a big step toward achieving our goal of generating $1 billion in ex-TAC by 2025,” he said.
Digiday
SEPTEMBER 20, 2022
By that measure, e-commerce and retail media rank quite highly, as GroupM issued a deep dive into the economics of both segments and Walmart expanded its partnerships on its marketplace, Connect, to include social platforms and ad-tech providers. First, the Walmart news. Exact terms of these agreements were not made available.
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VideoWeek
APRIL 26, 2024
WBD says Olli has an audience graph covering its direct relationships with consumers which covers over 100 million households and 700 million devices across the US, which it says enables it to recognise its audience across different devices and media types. I hope business acts on these findings.” Read more on VideoWeek.
VideoWeek
FEBRUARY 23, 2024
It will also focus more on distributing content and reaching audiences through its social channels. The Week in Tech RTL and ProSieben Combine Ad Tech Stacks in Latest Push for European Collaboration RTL Deutschland and ProSiebenSat.1 The move will “technically link” RTL’s Smartclip and ProSieben’s Virtual Minds.
illumin
DECEMBER 14, 2023
The advertising industry is constantly pushing boundaries, seizing opportunities on untapped channels and platforms, and executing strategies to engage audiences like never before. Platforms like video games are often considered a consumer pastime – but they are also a new horizon for digital advertising.
illumin
DECEMBER 14, 2023
The advertising industry is constantly pushing boundaries, seizing opportunities on untapped channels and platforms, and executing strategies to engage audiences like never before. Platforms like video games are often considered a consumer pastime – but they are also a new horizon for digital advertising.
VideoWeek
MAY 24, 2024
The Week in Tech Barb Joins MRC for Collaboration on Measurement Standards Barb, the UK TV measurement body, has joined the Media Rating Council (MRC), the US auditor of audience measurement services. The Independent says its US audience in March reached 28.4 million, up 20 percent year-on-year and eight percent month-on-month.
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