VideoWeek
APRIL 29, 2024
Following Google’s announcement last week that it is pushing back full deprecation of third-party cookies within its Chrome browser to 2025, the UK’s Competition and Markets Authority (CMA) has released its quarterly update on its scrutiny over Google’s Privacy Sandbox. YouTube) might be an obvious route.
VideoWeek
MAY 16, 2024
And Netflix also gave viewership stats for these users, stating that 70 percent of ad-supported members watch at least 10 hours of content per month. The big announcement for the ad tech world however was the news that Netflix is building its own in-house ad tech product, which it expects to have launched by the end of 2025.
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Digiday
MAY 7, 2023
In addition to the Golden State, other laws will take effect this year in Colorado, Connecticut, Virginia and Utah, followed by Iowa in 2025. As state laws go into effect and consumers become more aware of how ad-tracking works, marketers and consumer advocates are closely tracking opt-in and opt-out rates of various data-sharing methods.
Digiday
JULY 17, 2022
“Most investment actually occurs at the last mile, which is programmatic ad targeting/retargeting/remarketing — all of those things that data can do once you’ve identified someone and they’re about to purchase,” he said. “And a lot of these tools don’t talk to each other.
Automatad Inc.
FEBRUARY 29, 2024
Users commonly use ad blockers in the form of web plugins, browser extensions, and hardware. Ad blockers prevent all ad formats like display , native , and video ads. It also blocks third-party tracking like ad targeting , measurement , and analytics. They work by listening to all HTTP calls on the website.
VideoWeek
MAY 17, 2024
Netflix will show two games this year, and at least one game on Christmas day in 2024 and 2025, with mostly exclusive rights – with the exception of the competing teams’ home cities where they’ll be available on TV, and on mobile in the US where they’ll be available on NFL+.
Clearcode
MARCH 17, 2023
billion annually in 2025 , growing from $197 billion USD in 2022. Companies that are starting to invest in in-game advertising are seeing a lot of benefits and innovative ways of reaching their target audience without disrupting the user experience. billion annually in 2025. The global gaming market is predicted to reach US$286.8
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