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CES 2025: EX.CO CEO On Expanding Its Ad Server To New Channels

AdExchanger

Tom Pachys, Co-founder and CEO of EX.CO, discusses the company’s new expanded ad server, and how it sets the offering sets them apart from other ad tech companies. The post CES 2025: EX.CO CEO On Expanding Its Ad Server To New Channels appeared first on AdExchanger.

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Q2 2025: Company Review

Advendio

During the second quarter of 2025, ADvendio experienced a very productive period. There was no shortage of opportunities to collaborate with clients, sit in on insightful panels, and engage with new friends at publishers, agencies, and ad tech partners alike – all with the charming and vibrant backdrop of Miami Beach.

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Mediaocean Acquires Innovid, Plans to Merge it with Flashtalking

VideoWeek

Ad tech business Mediaocean today announced it has agreed a deal to acquire Innovid, a specialist in converged TV advertising, for $500 million. Mediaocean says it will merge Innovid with Flashtalking, the ad server it bought back in 2021, also for $500 million.

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Google loses advertising monopoly case

Martech

Dig deeper: Googleadtechantitrusttrial: Everything you need to know The ruling found: Google willfully engaged in anticompetitive acts to control the publisher ad server and ad exchange markets. Google illegally tied its publisher ad server and ad exchange together through contracts and technical integration.

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What Google’s Ad Tech Monopoly Ruling Means for Digital Publishers

Relevant-Digital

In April 2025, a U.S. federal court issued a landmark ruling: Google was found guilty of illegally monopolising two key digital advertising technology markets the publisher ad server product, Google Ad Manager (previously DoubleClick for Publishers), and its supply-side platform, Google Ad Exchange.

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Netflix Says It’s Already Seeing the Benefits of Building its Own Ad Tech

VideoWeek

And Peters said on the earnings call that engagement from ad subscribers – another key factor in determining the volume of inventory which Netflix has to sell – is comparable to that of ad-free subscribers. Peters said that Netflix has now “done the work” required to meet its scale goals in 2025.

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ADvendio and Adhese Partner to Power Salling Group’s Unified Retail Media Platform

Advendio

Partnership provides a turnkey solution for media operations of Denmark’s largest retailer to manage ad campaigns from setup through delivery. Retailers need ad tech partners who understand the nuances of privacy, performance, and scalability,” said Sven Marievoet, CEO at Adhese.

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