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Tom Pachys, Co-founder and CEO of EX.CO, discusses the company’s new expanded adserver, and how it sets the offering sets them apart from other adtech companies. The post CES 2025: EX.CO CEO On Expanding Its AdServer To New Channels appeared first on AdExchanger.
During the second quarter of 2025, ADvendio experienced a very productive period. There was no shortage of opportunities to collaborate with clients, sit in on insightful panels, and engage with new friends at publishers, agencies, and adtech partners alike – all with the charming and vibrant backdrop of Miami Beach.
Adtech business Mediaocean today announced it has agreed a deal to acquire Innovid, a specialist in converged TV advertising, for $500 million. Mediaocean says it will merge Innovid with Flashtalking, the adserver it bought back in 2021, also for $500 million.
Dig deeper: Googleadtechantitrusttrial: Everything you need to know The ruling found: Google willfully engaged in anticompetitive acts to control the publisher adserver and ad exchange markets. Google illegally tied its publisher adserver and ad exchange together through contracts and technical integration.
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And Peters said on the earnings call that engagement from ad subscribers – another key factor in determining the volume of inventory which Netflix has to sell – is comparable to that of ad-free subscribers. Peters said that Netflix has now “done the work” required to meet its scale goals in 2025.
Partnership provides a turnkey solution for media operations of Denmark’s largest retailer to manage ad campaigns from setup through delivery. Retailers need adtech partners who understand the nuances of privacy, performance, and scalability,” said Sven Marievoet, CEO at Adhese.
Earlier this month, Dentsu released an ad spend forecast that projected Digital Out of Home (DOOH) spending to grow by a modest 4.2 percent YoY in 2025. But programmatic spending is forecast to grow at twice the rate, increasing 8.4 percent this year. “We’re going after a completely different pot of money.
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According to eMarketer, global spending on retail media advertising is expected to rise by nearly $100 billion between 2020 and 2025. Retail media has seen remarkable growth in recent years. This year alone, a projected 21.8% increase will likely surpass growth rates in almost every other advertising category.
UK Government Pushes Ahead with Junk Food Ad Ban The UK government has confirmed it will push ahead with plans to ban TV ads for unhealthy foods before a 9:00pm watershed from October 1st 2025, and to totally ban online ads for unhealthy foods from that same date. The ECJ rejected the company’s appeal against a €2.4
Maybe it’s because Climate Week took place last week, but the volume of sustainability-related news and announcements from agencies, marketers and ad-tech firms that flooded reporters’ inboxes the last two weeks has been almost overwhelming. Direct quote.
Equativ Valued at €350 Million after Bridgepoint Investment Private equity firm Bridgepoint has taken a majority stake in Equativ, valuing the French adtech company at €350 million. Moloco Creates Streaming Media AdServerAdtech firm Moloco has created a new platform to serve streaming media and OTT providers, Axios has reported.
Adtech firm Permutive announced a partnership with SSP PubMatic to make first-party publisher data more accessible to advertisers. DC Thomson has hit 25,000 digital subscriptions, putting the Scottish local news publisher on the path to its target of 75,000 by 2025. ” PubMatic and Permutive Partner on First-Party Data.
Olli also streamlines WBD’s adtech processes, according to the company, for unified planning across its portfolio. The Week in Tech Google Pushes Back its Cookie Deadline Until 2025 Google has announced that it is once again pushing back its deadline for removing third-party cookies from its Chrome browser.
AdPlayer.Pro, an international provider of advanced digital video advertising technologies, has released the companys Q1 2025 results, reporting major product upgrades in the first months of 2025 and revealing some of its plans for Q2 2025. Namely, according to the announcement, [.]
Streaming Made Up 44 Percent of US TV Time in March Streaming accounted for 44 percent of total TV usage in March 2025, according to Nielsen’s latest The Gauge report, up from 39 percent in March 2024. TV Viaplay’s stock price fell 25 percent after posting overall revenue declines for Q1 2025.
AppLovin’s Market Cap Towers Over The Trade Desk’s Amid Contrasting Q4 Fortunes Just three months ago, mobile adtech business AppLovin’s market cap surpassed The Trade Desk’s for the first time, making it the largest publicly traded adtech business in the world. Read more on VideoWeek.
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ProSieben also announced the international roll-out of the Media Manager from Virtual Minds, the media company’s adtech business. However efforts to restrict pharmaceutical ads are likely to run into legal troubles, with some arguing that they’re protected under the US First Amendment.
Tech Lab says this would allow the industry to build more efficient programmatic tools, and would better cater to new innovative programmatic solutions. ” On the commerce side, WPP Media said Criteo, Ocado Ads, and DICK’S Sporting Goods are signed up to feed commerce data into Open Intelligence. percent of UK households.
2024 was a tough year for businesses, and 2025 is looking even more uncertain. YouTube Posts Double-Digit Ad Sales in Q1 Google posted 8.5 percent YoY growth in ad revenues during Q1 2025, with YouTube reporting a 10.3 percent rise in ad sales. Read more on VideoWeek.
IABs report, developed in partnership with Advertiser Perceptions and Guideline, found that CTV ad spend grew 16 percent year-on-year in 2024, a significant jump from 2023s nine percent growth. Meanwhile Truelink Capital said it would explore M&A opportunities to grow Channel Factory in international markets.
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