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Don’t Wait for the DOJ—Fix the Ad Stack Now

Ad Monsters

In its high-profile antitrust case against Google, the DOJ argues that the tech giant has used its dominance across the ad tech stack to suppress competition and extract unfair value from both publishers and advertisers. When an apparel company wants to advertise online, they use Google Ads to bid on search terms.

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Q2 2025: Company Review

Advendio

During the second quarter of 2025, ADvendio experienced a very productive period. There was no shortage of opportunities to collaborate with clients, sit in on insightful panels, and engage with new friends at publishers, agencies, and ad tech partners alike – all with the charming and vibrant backdrop of Miami Beach.

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Can’t Knock the Hustle: Inside AdMonsters Ad Ops Dream Team

Ad Monsters

In a world where ad ops is often behind the scenes, every summer, we shine a light on those unsung heroes—bringing them to the forefront. Meet the AdMonsters Dream Team of 2025. Ad tech is a land where change is a constant. Learn more about the AdMonsters 2025 Dream Team here.

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Stop Renting Attention. Start Owning It.

Ad Monsters

You never really asked how Google filled your ad slots; you just saw the check clear and figured, “ Hey, must be working. ” The ones who dared to poke the bear, test other platforms, or swap out the ad tech? I’m allowed to say that in 2025, right? And the brave souls who did question it? Most of them got slapped.

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The WIR: IAB Tech Lab Fights AI Scraping, Classify Comes Out of Stealth Mode, and WPP Touts Commerce Partnerships

VideoWeek

Tech Lab says this would allow the industry to build more efficient programmatic tools, and would better cater to new innovative programmatic solutions. ” On the commerce side, WPP Media said Criteo, Ocado Ads, and DICK’S Sporting Goods are signed up to feed commerce data into Open Intelligence. percent of UK households.

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How Vistar Media is Bringing New Budgets to OOH

VideoWeek

Earlier this month, Dentsu released an ad spend forecast that projected Digital Out of Home (DOOH) spending to grow by a modest 4.2 percent YoY in 2025. But programmatic spending is forecast to grow at twice the rate, increasing 8.4 percent this year. “We’re going after a completely different pot of money.

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Mediaocean Acquires Innovid, Plans to Merge it with Flashtalking

VideoWeek

Ad tech business Mediaocean today announced it has agreed a deal to acquire Innovid, a specialist in converged TV advertising, for $500 million. Mediaocean says it will merge Innovid with Flashtalking, the ad server it bought back in 2021, also for $500 million.