PubMatic

JUNE 23, 2025

As the world of travel begins to recover, brands must adapt to the digital landscape where 81% of travel ad spend is now concentrated (Magna Global, 2024). This not only reduces reliance on OTA commissions but also reclaims margin through smarter targeting and retargeting.

Retargeting

Single Grain

JULY 27, 2025

LinkedIn has become the undisputed leader in B2B advertising, capturing 39% of total B2B ad budgets by late 2024 and establishing itself as the single-largest channel for B2B digital advertising. Their specialty in website visitor retargeting creates powerful account engagement sequences.

Retargeting

Single Grain

MAY 12, 2025

It’s become an essential channel that drives discovery, engagement, and conversions at remarkable rates. TikTok has evolved into a conversion powerhouse with remarkable ROI potential, as demonstrated by Clinique’s campaign achieving a 441% increase in conversion rate through influencer-led content.

Marketing

Single Grain

JULY 6, 2025

out-of-home ad spend in 2024, reflecting a 7.5% When someone exposed to your programmatic DOOH B2B campaign later downloads a whitepaper or requests a demo, sophisticated tracking can attribute that conversion back to the physical advertising touchpoint. Digital out-of-home advertising captured 34% of total U.S. 60% of U.S.

ROI

Single Grain

JULY 25, 2025

Advertisers allocated 39% of their total digital ad budgets to LinkedIn Ads in 2024, up from 31% the previous year , representing billions of dollars in marketing investment. Their platform emphasizes conversion optimization and pipeline development. The stakes couldn’t be higher.

SEO

Single Grain

MAY 5, 2025

In this comprehensive guide, we’ll explore the proven account-based advertising strategies that leading B2B marketers are implementing to drive engagement, accelerate pipeline velocity, and boost conversion rates. This trend reflects the critical importance of tailored messaging in account-based advertising strategies.

Account-Based Advertising

InMobi

MARCH 11, 2025

Similarly, American Airlines, for example, earned almost $1 billion in loyalty reward revenues in Q3 2024. With support from partners (like a full-service DSP), they use AI-driven insights and personalize outreach efforts to reduce churn and maximize conversions. Also helping identify right platform.

Agency

Advendio

MARCH 20, 2025

In 2024, global retail media ad spending reached $154.8 Latency and Site Performance Issues – Poorly optimized adtech can slow down website performance, impacting user experience and conversions. Kroger Precision Marketing (KPM) KPM enables brands to retarget shoppers via CTV ads using grocery purchase data.

Retail

Basis

FEBRUARY 28, 2025

Conversely, these layoffs may cause a temporary slowdown in Metas ad services and support. The enhancements include LinkedIn profile targeting, conversion value rules, new customer acquisition goal strategies, and new reporting features with more granular detail by audience segment and asset. Advantage+ shopping).

Social Advertising

Martech

MAY 9, 2025

Marketers often think of retargeting as something reserved for ad platforms, but it’s just as effective in email. Sending follow-up emails based on what subscribers click can turn interest into action, boost conversions and do it all without overwhelming your list. Here’s how one approach proved just that. Processing.

Retargeting

Single Grain

MAY 30, 2025

For example, both strategies aim to increase traffic and conversions. Conversion Rates Across Industries While traffic volume is essential, conversions ultimately determine business success. Paid search ads have an average conversion rate of 3.75% across industries in 2024, according to HigherVisibility.

SEO

Martech

APRIL 17, 2025

And I’m not alone 40% of CMOs say improving ROI and proving attribution across the marketing mix is a top priority, according to the CMO Council’s “CMO Intentions 2024” report. Did bidding on that branded term cause the conversion? Because most performance marketing campaigns are conversion-optimized.

Retargeting

illumin

MARCH 27, 2025

Meta advertising gets an AI upgrade Back in December of 2024, Meta introduced its machine learning platform, Andromeda , which has the capability to analyze millions of ads and find the right messaging for the right person at the right time. Interested to hear more?

Click Through Rate

Basis

JANUARY 22, 2023

Certain targeting strategies are more helpful against specific end goals and KPIs, but there’s one tactic that will always add to the overall performance of your digital program: retargeting. Retargeting Ads and Programmatic Let’s kick off with the basics: What is retargeting, and why is it so crucial?

Retargeting

Single Grain

NOVEMBER 14, 2023

Ad targeting and delivery settings are becoming more and more automated, which makes the platform beginner-friendly: Performance can be measured by installing a Facebook tracking pixel on your website to track conversions. That means the potential reach is much higher, but the expected click-through rate and conversion rate is lower.

Ad network

Martech

JUNE 17, 2024

After celebrating the triumphs of 2023’s record-breaking Black Friday/Cyber Monday (BFCM) period, savvy marketers are already turning their attention to 2024’s critical holiday shopping season. 66% of conversions happened on mobile. 34% of conversions took place on desktop. of website visits were on mobile.

Shipping

Ad Monsters

JULY 3, 2024

At Cannes Lions 2024, AdMonsters spoke with a few publisher partners and buyers about what they foresee for the future of digital media and advertising. At Cannes Lions 2024, the conversations were as lively and diverse as the French Riviera itself.

Retail

MNTN

FEBRUARY 6, 2024

This article delves into the intricacies of OTT advertising, exploring how it works in 2024 and why it’s becoming an indispensable part of modern digital marketing strategies. You can also use first-party data from your own website visitors and reach them with retargeting ads on their other devices and OTT.

Advertising

Digital Remedy

OCTOBER 21, 2024

As we edge closer to Black Friday 2024, it’s crucial for performance marketers to gear up for Cyber Five. of total US holiday retail e-commerce sales per a February 2024 EMARKETER forecast. The post 3 Proven Black Friday Marketing Strategies to Maximize Cyber Five Performance in 2024 appeared first on Digital Remedy.

Marketing

Single Grain

DECEMBER 8, 2023

Further, as Google Ads’ cost-per-lead (CPL) continues to increase at the same time as its conversion rate goes down, Sprout Social notes that LinkedIn’s CPL is 28% lower than Google’s, while the average CTR ranges from 30% to 65% depending on the ad type. There are two formats to choose from: conversation ads or message ads.

CPC

MNTN

JULY 8, 2024

In 2024, the Connected TV (CTV) landscape is more dynamic than ever, offering marketers a plethora of platforms to choose from. Retarget Your Way: We always meet our customers where they are – whether that be on the desktop/laptop or their TV.

Retargeting

MNTN

FEBRUARY 9, 2024

With this guide in hand, you’ll have everything you need to be an expert in TV advertising in 2024. Advertisers can track ad-side metrics such as ad completion rates, as well as the actions viewers take after seeing the ad like website visits and conversions. Spoiler alert: it’s not even close.

Advertising

MNTN

FEBRUARY 20, 2024

Speaking of conversions, this is yet another area that makes CTV advertising even more efficient than linear TV advertising. Retarget those who have visited your site or upload your CRM lists to connect with your loyal customers. The post Streaming TV Advertising: Complete Guide for Marketers (2024) appeared first on MNTN.

Advertising

Digital Remedy

JUNE 17, 2024

Taking advantage of high-conversion potential during high-traffic months like November and December will have advertisers investing significantly to reach holiday shoppers. Holidays 2024: Consumer Spending Forecast Despite economic hardships, consumers continue to spend: the National Retail Federation reported a record $964.4

Marketing

MNTN

DECEMBER 21, 2023

Let’s take a look at some of the conversation: The 2024 CTV Wishlist When weighing CTV partners, there are a few specific features you’ll want to make sure they have. By using website visit and conversion data, the MNTN platform always pursues the best possible performance. Jon Zucker, Sr. Ready to get started?

Retargeting

Martech

APRIL 9, 2024

Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms. By letting your customers tell you exactly who they are and what they want, you unlock more effective retargeting, personalized content creation and an overall improved customer experience.

Retargeting

Basis

JANUARY 24, 2024

But with signal loss across the digital advertising ecosystem as a result of increased regulatory action , consumer demand for data privacy , and now the rollout of cookie deprecation in Google Chrome in 2024, retail marketers must shift towards privacy-first advertising strategies for targeting and attribution.

Retail

MNTN

JULY 8, 2024

In 2024, the Connected TV (CTV) landscape is more dynamic than ever, offering marketers a plethora of platforms to choose from. Retarget Your Way: We always meet our customers where they are – whether that be on the desktop/laptop or their TV.

Retargeting

illumin

MAY 22, 2024

The company may even reach the 4 billion mark in 2024. Retargeting Another important feature of Meta ads is retargeting. By reminding these users of their previous interests, retargeting aims to bring them back into the sales funnel and increase the chances of conversion. billion worldwide active users.

Retargeting

Single Grain

AUGUST 3, 2023

While we can expect to see past years’ trends continuing in 2024, the new year will also bring more technological innovations, market changes and privacy concerns. Therefore, advertisers should also expect to increase their display ad spend in 2024. billion in 2024. What’s causing this trend? What’s changing?

Display Advertising

Ad Wisey

MAY 21, 2025

Most recently, in mid-2024, a second store was launched in the heart of Amsterdam. Bas Akkerman, Aurana Challenge Aurana’s primary goal was to increase visibility and drive conversions in the Netherlands, Belgium and Germany. Given their strong profit margins, a 300% ROAS represents a strong and sustainable performance.

Retargeting

Martech

JUNE 28, 2024

Direct impact on the business One of the first concerns marketers have when shifting investment up the funnel is whether they’re sacrificing impact to tangible business KPIs like traffic, conversion and revenue. But the goal is to shift toward a more balanced, full-funnel investment strategy. Are you getting the most from your stack?

Brand Lift

Single Grain

NOVEMBER 29, 2019

billion by 2024 by 2024 and, moreover: 75% of business owners have said that they currently use marketing automation to run their marketing campaigns: 91% of users think that marketing automation is of “vital importance” for the general marketing campaign success in every communication channel. billion in 2019 to $6.4

Marketing

Basis

NOVEMBER 18, 2022

Since the invention of the cookie in 1994, digital advertisers have grown dependent on third-party cookies for techniques like audience targeting, retargeting, geo-based retargeting, cross-device targeting and tracking, frequency capping, and attribution. Why should sourcing consumer data be any different?

Machine Learning

Martech

MAY 22, 2024

In 2024, the ability to deliver personalized experiences at each touchpoint in the customer journey is a firm expectation of your buyers. This increases the likelihood of conversion and makes the user feel valued and understood. Leverage tools like AdRoll and Google Ads to craft and deploy these personalized retargeting campaigns.

A/B Testing

Single Grain

JUNE 13, 2023

Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns. Websiterating ) The top three PPC ad positions account for over 50% of mobile conversions. Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns.

Advertising

Basis

APRIL 25, 2024

of US digital display advertising in 2024 totaling $157.4 And contextual does have its drawbacks, such as the fact that it can be difficult to retarget people who have seen contextual ads, which in turn makes it difficult to measure their performance.

Brand Lift