Basis

JANUARY 24, 2024

But with signal loss across the digital advertising ecosystem as a result of increased regulatory action , consumer demand for data privacy , and now the rollout of cookie deprecation in Google Chrome in 2024, retail marketers must shift towards privacy-first advertising strategies for targeting and attribution.

Retail 102

Retail Advertising Cookies Marketing 102

Clearcode

OCTOBER 21, 2024

FLoC Criticized and Replaced by Topics API On January 14, 2020, Chrome published an intention to implement a Federated Learning of Cohorts (FLoC) API , the original solution designed for ad targeting in the Privacy Sandbox. June 24, 2021 : Google extended its plan to shut off third-party cookies by an extra 2 years (2024).

Cookies 52

Cookies A/B Testing Demand Side Platform Audience 52

Clearcode

OCTOBER 21, 2024

Key Points Third-party cookies carry out advertising-related activities such as cross-site identification and profiling, ad targeting, retargeting, ad campaign measurement and attribution. This process causes lags in displaying ads and has a low match rate. None of these proposals use third-party cookies.

Cookies 52

Cookies Retargeting GDPR Ad Targeting 52

Smart-Hub

DECEMBER 22, 2023

These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! Book Your Complimentary Consultation Let Us Hear from You 4.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Adtelligent

DECEMBER 26, 2023

You know the source of information, so there is no need to evaluate the potential origins of the data. Since the information comes directly from the customers, it is easier to improve ad targeting and personalization simply due to the quality of the gathered information. Better behavior pattern predictions. Availability.

Cookies 52

Cookies GDPR Audience Non-Profit 52

Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. For now, much of that data is collected via third-party cookies.

Advertising 124

Advertising Marketing Ad Exchange Retail 124