Why marketers must combat the hidden threat of MFA sites
Martech
AUGUST 5, 2024
The creators of these sites gain by generating high volumes of cheap, low-quality traffic that meets surface-level metrics, such as viewability, but lacks genuine user engagement. of every dollar entering a demand-side platform (DSP) reaches a consumer, with $0.29 The study found that: Only $0.36
Let's personalize your content