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The WIR: Netflix Says In-House Ad Tech is Bearing Fruit, PubMatic Launches New Live Sports Marketplace, and EBU Chair Calls for Collective Response to Big Tech

VideoWeek

The company’s US operations, which launched in 2023, reached in-month profitability at the end of last year, and profitability has increased since then. Permutive says the partnership will help deliver higher publisher revenues, and enable precision targeting based on Ocado’s real-time data. billion in billings.

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The WIR: Netflix Considers F1 Rights Bid, StackAdapt Raises $235 Million, and ROI’s the Limit for Ralph Lauren’s Marketing Spend

VideoWeek

Criteo Shares Surge at Retail Media Growth Criteo, a French ad tech business, reported a 1 percent revenue dip in 2024 compared with 2023. M6 said advertisers and agencies can now choose between Peach, Extreme Reach and Nomalab to manage their ads across the video services. percent YoY. Read more on VideoWeek.

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Tesco Launches Video Ads in Retail Media Offering

VideoWeek

Tesco Media and Insights Platform, the retail media business launched by British supermarket giant Tesco back in 2021, announced a number of updates to its offering at its Upfronts presentation this week, including the addition of video ads to the Tesco website and app. Follow VideoWeek on Twitter and LinkedIn.

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The Best Mobile Ad Networks For 2023

Monetize More

Looking for the best mobile ad networks to boost your revenue in 2023? From Google Ad Exchange and AdMob to PubMatic, and RhythmOne, these networks provide access to a vast global user base and support various ad formats. Focuses on ensuring ad quality and preventing malware and ad fraud.

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12 Best Mobile App Monetization Platforms for Publishers in 2023

Brid.tv

They exist to streamline the process of implementing VAST & VPAID ad tags into your apps, allowing you to start monetizing in a matter of hours. Rich Selection of Video Ad Formats. One of the most valuable things an app monetization platform can offer you is access to various ad formats. Premium Google ADX Demand.

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How flower delivery brands use display ads to boost Mother’s Day sales

Ad Beat

Per the National Retail Federation , 74 percent of consumers sent their mom flowers for Mother’s Day 2023 , making them the nation’s go-to Mother’s Day gift. Creatives Standard 1-800 Flowers runs two basic types of standard ads. Beyond the messaging, there’s not much to differentiate these ads. Most Americans choose option #2.

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Best High RPM Ad Networks for Publishers in 2023

Monetize More

One important factor is the type of ad you’re displaying. For example, video ads tend to have a higher RPM than display ads, as they’re more engaging and have higher click-through rates. Additionally, the ad network you’re using can also impact your RPM. So, what factors can impact your RPM?