Basis

FEBRUARY 28, 2023

Native advertising: the veritable chameleon of the digital marketing world. Marketers find it powerful enough that US native display ad spending is forecast to reach $97.46 Here, we define what native advertising is and unpack what it looks like, how it can drive performance, and what the future holds for the medium.

Native Advertising 98

Native Advertising Advertising Demand Side Platform Video Ads 98

Monetize More

JANUARY 18, 2023

At the other end of the spectrum, DSP ’s or Demand Side Platforms started to emerge to assist agencies and advertisers with the buying side. A DSP is defined as an infrastructure that enables advertisers and agencies (buyers) to manage their media buying via a single platform.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Adtelligent

JULY 19, 2022

Along with paid search advertising, display advertising is one of the most used forms of online advertising. Ad spending for the display advertising sector is expected to reach US$158.30bn in 2022, according to Statista. As a result, programmatic advertising is expected to have nearly $524.31 Importance.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

VideoWeek

JULY 18, 2022

Dentsu Cuts its Ad Spend Forecast for 2022 to 8.7 Dentsu has lowered its global ad spend forecast for 2022 down to 8.7 percent since January, as global economic conditions continue to dent the advertising market. Multi-channel DSP Hawk Platform has announced a global partnership with Azerion’s SSP Improve Digital.

Media 52

Media Ad Tech Agency Demand Side Platform 52

Clearcode

JANUARY 22, 2023

Source: Clearcode Third-party cookies have been the backbone of programmatic advertising for over a decade. Typically, an AdTech company, such as a supply-side platform (SSP) or demand-side platform (DSP) , will create a third-party cookie either by placing their code on a website or via a process called piggybacking.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

Digiday

JULY 24, 2022

The study, as Marketing Brew reported, found that advertisers spent an eye-bulging $115 million between January 2020 and May 2022 on something ad execs call “made-for-advertising” (MFA) inventory — sites that exist for the sole purpose of aggressively monetizing traffic so they don’t have to worry about the cost of acquiring it in the first place.

Clickbait 69

Clickbait Advertising Ad Tech Demand Side Platform 69

Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90