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The Prevention of Ad Fraud

YieldBird

According to AppsFlyer , in 2022, app install fraud remained a significant concern, resulting in a substantial global financial risk of $5.4 And the numbers are getting bigger; when comparing the average fraud rate in H1 2022 vs. H2 2022, we see a 40% increase in iOS and a 46% rise in Android. billion in ad spend.

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The Prevention of Ad Fraud

YieldBird

According to AppsFlyer , in 2022, app install fraud remained a significant concern, resulting in a substantial global financial risk of $5.4 And the numbers are getting bigger; when comparing the average fraud rate in H1 2022 vs. H2 2022, we see a 40% increase in iOS and a 46% rise in Android. billion in ad spend.

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Zeropark Review: Is it worth joining in 2022?

Lemonads

They have to offer years of experience in managing campaigns and building a solid, functional platform that is convenient for both beginners and experienced affiliates. Push ads in Zeropark work with the CPC (cost-per-click) model and the prices start at $0.005. But let’s get into more details about their traffic.

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Why we care about performance marketing

Martech

In addition to the traditional affiliate relationships with publishers, performance marketing opportunities now include influencers on social media, e-commerce-focused web destinations and creators all across the digital landscape. However, it isn’t limited to that, encompassing any marketing approach that’s tied to a specific action.

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Confiant Catches Cookie Fishing Scheme: The Bad Actors of Black Friday

Ad Monsters

Cookie stuffing targets several types of campaigns, including cost-per-click (CPC) ad campaigns, various types of cost-per-lead (CPL), and cost-per-action (CPA) campaigns. Over time, the infrastructure and techniques DatalyMedia uses for the affiliate marketing fraud scheme have barely changed. Partnering with ad platforms.

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Media Briefing: The pros and cons of three commerce pricing models

Digiday

Chan How TikTok took over VidCon in 2022 An attack on abortion coverage, layoffs at Substack, recession-proof publishers and more. Cost-per-acquisition (CPA) has been the traditional pricing structure for publishers with affiliate businesses, given how much of a “set it and forget it” business model it is. Comparison shopping.

Media 62
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RUNative Review 2022: Advertiser or publisher? Get Started Here & Now!

Lemonads

Push and native ad formats have become increasingly popular among affiliates in the last years because they’re an extremely effective way to funnel high quality and convert traffic to your offers! This makes them an ideal ad network for affiliate marketers, finding rich and untapped traffic sources and sympathetic publishers for their offers.