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Best Ad Servers for Publishers in 2022

Playwire

The humble ad server - it was once a groundbreaking ad tech innovation and has now become the primary mode of delivering advertising on the internet. It may be commonplace, but the ad server remains an extraordinarily important part of web publishers’ revenue strategies.

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TMB (Trusted Media Brands) Leverages Magnite SSP and SpringServe Ad Server to Streamline Omnichannel Programmatic Efficiency

Martech Series

SpringServe, now part of Magnite, will serve as TMB’s ad server of record for OTT video content. SpringServe’s advanced ad serving features improve our operations, help us better manage our inventory and helps boost yield, so we’re excited to strengthen this connection.” increase in rCPMs across all of their wrappers.

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2022 Predictions: CTV and cross-channel advertising

Martech

2022 will be another year of growth for streaming services, Smart TV adoption and ad-supported video on demand (AVOD). When ads are bought and sold programmatically, campaigns can be planned across other digital channels, and this is why programmatic buys are gaining a bigger slice of overall ad sales. In 2022, U.S.

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10 Best Ad Servers for Publishers [in 2022]

AdPushup

But first, you must choose an ad server; in the beginning, the majority of tiny publishers got by with either integrating AdSense or signing up for an ad network. But in order to really advance your ad income [.].

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VIDAA Selects Unruly’s SSP and Ad Server for CTV and Native Display

Unruly

VIDAA will also integrate Unruly’s ad server, which is available through its October 2021 acquisition of Spearad , to enable greater efficiency and control over their CTV ad delivery with granular ad pod controls and targeting. Decision deepens trusted partnership spanning media and data integrations.

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Ad Tech Trends for 2023

Martech Series

With the digital space and ad tech evolving rapidly, there is always one force that has the power to draw the attention of everybody in the industry: Google. In 2022, Google’s ad revenue registered a slower growth than in previous years under the pressure of its competitors and newer players. billion in 2022 to $16.34

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Mediaocean Acquires Innovid, Plans to Merge it with Flashtalking

VideoWeek

Ad tech business Mediaocean today announced it has agreed a deal to acquire Innovid, a specialist in converged TV advertising, for $500 million. Mediaocean says it will merge Innovid with Flashtalking, the ad server it bought back in 2021, also for $500 million. ” Follow VideoWeek on Twitter and LinkedIn.