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The WIR: IAB Tech Lab Fights AI Scraping, Classify Comes Out of Stealth Mode, and WPP Touts Commerce Partnerships

VideoWeek

Danzis joined Seedtag as Managing Director, USA in 2022, before being promoted to President, North America last year. Magnite Reorganises EMEA Team to Support Springserve Expansion Magnite, a sell-side platform (SSP), has reorganised its EMEA team to support the regional expansion of the SpringServe video ad server.

Media 52
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Mediaocean Acquires Innovid, Plans to Merge it with Flashtalking

VideoWeek

Ad tech business Mediaocean today announced it has agreed a deal to acquire Innovid, a specialist in converged TV advertising, for $500 million. Mediaocean says it will merge Innovid with Flashtalking, the ad server it bought back in 2021, also for $500 million. ” Follow VideoWeek on Twitter and LinkedIn.

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The WIR: WPP says Clients Aren’t Cutting Spending Yet, UK TV Ad Investment Returns to Growth, and Meta and Apple Face DMA Fines

VideoWeek

Google Operates Illegal Ad Tech Monopolies in Latest US Ruling Google is facing the potential breakup of its ad tech business after a US judge ruled that the company illegally operates two monopolies in online advertising, by dominating the publisher ad server and ad exchange markets.

Ad Tech 52
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Best Ad Servers for Publishers in 2022

Playwire

The humble ad server - it was once a groundbreaking ad tech innovation and has now become the primary mode of delivering advertising on the internet. It may be commonplace, but the ad server remains an extraordinarily important part of web publishers’ revenue strategies.

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TMB (Trusted Media Brands) Leverages Magnite SSP and SpringServe Ad Server to Streamline Omnichannel Programmatic Efficiency

Martech Series

SpringServe, now part of Magnite, will serve as TMB’s ad server of record for OTT video content. SpringServe’s advanced ad serving features improve our operations, help us better manage our inventory and helps boost yield, so we’re excited to strengthen this connection.” increase in rCPMs across all of their wrappers.

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2022 Predictions: CTV and cross-channel advertising

Martech

2022 will be another year of growth for streaming services, Smart TV adoption and ad-supported video on demand (AVOD). When ads are bought and sold programmatically, campaigns can be planned across other digital channels, and this is why programmatic buys are gaining a bigger slice of overall ad sales. In 2022, U.S.

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10 Best Ad Servers for Publishers [in 2022]

AdPushup

But first, you must choose an ad server; in the beginning, the majority of tiny publishers got by with either integrating AdSense or signing up for an ad network. But in order to really advance your ad income [.].