Automatad Inc.

FEBRUARY 14, 2022

Google Ad Manager retained the top Supply Side Platform (SSP) spot in 2021, with Amazon and PubMatic in second and third place. Google, Meta (formerly known as Facebook), and Amazon accrued 47% of global ad spending in 2021. Top Supply Side Platforms in 2021. billion in Q4 of 2021. AdTech Trends. Meta made $33.7

Cookies 52

Cookies Affiliates Non-Profit First-Party Cookies 52

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Does this solution use third-party cookie data?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Martech

NOVEMBER 3, 2021

According to the 2021 CMO Survey , nearly 74% of companies invest in SEO. Google and Apple are introducing restrictions on third-party cookies for privacy reasons, a move that’s expected to reduce the effectiveness of digital ad strategies. Sample SEO budget breakdown. SEO budgeting that makes sense for your business.

SEO 125

SEO Conversion Rate ROI Conversion 125

Automatad Inc.

MARCH 23, 2022

Post cookie insights for publishers. Are Publishers Prepared for a Post-cookie World? Association of Online Publishers (AOP) surveyed 111 industry professionals to share post-cookie insights for publishers and advertisers. While publishers’ post-cookie confidence levels are pretty high , submitting a confidence score of 6.5

GDPR 52

GDPR Cookies Brand Lift First-Party Cookies 52

Paleo AdTech

DECEMBER 10, 2023

Then last July 2021, Mediaocean acquired Flashtalking for a reported $500 million, and Steve decided to “pull the pin” on his army-of-one and leave ad tech after a 20-year tour of duty. Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016.

Non-Profit 52

Non-Profit Ad Server First-Party Cookies Machine Learning 52

Paleo AdTech

FEBRUARY 1, 2022

Then last July 2021, Mediaocean acquired Flashtalking for a reported $500 million, and Steve decided to “pull the pin” on his army-of-one and leave ad tech after a 20-year tour of duty. Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016.

Non-Profit 40

Non-Profit Ad Server First-Party Cookies Machine Learning 40

Martech

MARCH 7, 2024

Mozilla deprecated third-party cookies in its Firefox browser in 2018; Apple did the same for Safari in 2019. In January 2020 Google announced it would deprecate cookies in the Chrome browser, and here we are, more than four years later. Can we take the looming deadline to find alternatives to third-party cookies seriously?

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Cookies GDPR Click Through Rate Advertising 127

Single Grain

NOVEMBER 28, 2023

Here are two examples of how brands have used these live shopping technologies : Aldo’s Live Shopping Event : In a collaboration with celeb stylist Mimi Cuttrell and TikToker Nate Wyatt, Aldo, a shoes and accessories giant, hosted a live shopping event showcasing their spring 2021 collection.

Marketing 126

Marketing First-Party Cookies SEO Audience 126

Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public.

First-Party Cookies 130

First-Party Cookies Cookies Impressions Ad Exchange 130

Single Grain

JUNE 25, 2021

In an effort to streamline a bloated digital advertising infrastructure and help create a new set of user privacy-focused open web standards, Google has announced that it will be ending support for third-party browser cookies in its Chrome browser by 2022 with its Privacy Sandbox. Chrome is the most popular browser on the market.

Cookies 64

Cookies First-Party Cookies GDPR SEO 64

Martech

OCTOBER 11, 2022

GA4’s data collection also takes into account the increasing concerns consumers have around privacy and, in particular, cookie tracking. Does GA4 use cookies? If you’ve worked in marketing during the past few decades, you know the importance of cookies in helping you measure your goals and advertise your brand. Yes and no.

Agency 104

Agency Cookies Marketing First-Party Cookies 104

PrograMetrix

APRIL 14, 2021

Between GDPR and CCPA, iOS14, and the phaseout of third-party cookies across all major browsers by 2022, a lot has already begun to evolve in the digital ad ecosystem, with plenty more coming soon. See also: Every Ad Agency Should Be Offering Programmatic in 2021.

Cookies 52

Cookies GDPR Ad Targeting Foot Traffic Attribution 52

NewProgrammatic

FEBRUARY 24, 2022

Third-party cookies became the villain of the story and digital advertising started developing in a completely different direction. While relying on data, and especially third-party cookie data, used to be considered the most efficient method of targeting, it’s always been unclear whether it pays off.

Advertising 52

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Monetize More

FEBRUARY 7, 2023

Third Party Cookies are set to go away in 2023, so what’s gonna replace them in digital advertising? Learn about the best alternative to third-party cookies that can help keep your website running smoothly. So read on and find out what are the best replacements for third party cookies !

Cookies 52

Cookies Header Bidding First-Party Cookies Retargeting 52

Monetize More

JUNE 17, 2022

Third Party Cookies are set to go away in 2023, so what’s gonna replace them in digital advertising? Learn about the best alternative to third-party cookies that can help keep your website running smoothly. So read on and find out what are the best replacements for third party cookies ! First party data.

Cookies 52

Cookies Header Bidding First-Party Cookies Audience 52