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How marketers can succeed with generative engine optimization

Martech

Think of GEO as SEOs smarter sibling. This figure has stagnated since 2021. Generative AI introduces a significant opportunity for marketers to rewrite this narrative by owning the conversation. Just as traditional SEO emphasizes relevance and quality, GEO requires a robust network of owned and managed digital assets.

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What the Google antitrust ruling could mean for advertisers

Martech

This has happened at a perfect time for their competitors because you’ve got OpenAI, you’ve got Microsoft and the fundamentally different conversational search underpinned by AI, which I think completely transforms the consumer experience,” Amelia Waddington, chief product officer for search intelligence vendor Captify, told MarTech.

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Balancing Revenue and UX: How Jasper Liu Fine-Tunes Yield at Daily Mail

Ad Monsters

After earning a masters degree in marketing analytics from the University of Maryland in 2021, he hunted for roles that lived at the intersection of data, strategy and media. That said, the conversation is starting to shift. Weve focused on SEO, breaking news and timely content that naturally boosts search and social referrals.

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The WIR: AI Drives Reddit Revenues, Australia to Ban YouTube Accounts for Under-16s, and WBD to Split into Warner Bros. and Discovery Global

VideoWeek

The business has invested heavily in AI tools for advertisers, including Reddit Insights, which spots trends and real-time insights to inform campaign strategies, and Conversation Summary Add-ons, which incorporates Reddit user discussions in ads. The results showed that 93 percent of total revenues come from advertising.

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How to Mitigate the Tariff Impacts on Your Digital Marketing Spend

Single Grain

” Add FAQ schema and messaging banners to relevant product pages explaining current conditions, which can improve both user experience and SEO performance. Double down on SEO and evergreen content creation that will continue generating traffic long after publication. Attempt to increase click-through rates.”

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12 SEO Report Templates to Help You Prepare Your Next SEO Report

Single Grain

A good SEO report distinguishes a reputed SEO agency from a mediocre one. These reports are a great way to analyze the progress of your SEO campaigns on a monthly, fortnightly or weekly basis. However, preparing an SEO report is not an easy task. It is time-consuming, and this is where SEO report templates are so helpful.

SEO
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SEO & CRO: How Rankings and Conversions Complement Each Other

Single Grain

We often think of conversion rate optimization (CRO) and search engine optimization (SEO) as distinctly different disciplines, or even being in opposition to one another. The role is different: those in SEO are focused on how to get visitors to your site , while those in CRO are focused on getting visitors to buy. Dive Deeper:

SEO