Lemonads
MARCH 8, 2021
Even after accounting for the economic backlash of the global COVID-19 health crisis, the digital marketing industry generated more than 320 billion US dollars in 2020. Affiliate advertising is responsible for generating about 15% of the industry’s total revenue, so these marketers will produce close to $96 billion by 2027.
Digiday
OCTOBER 3, 2022
After a yearslong buildup, GDPR became enforceable in 2018, and to say its impact was considerable would be an understatement, with the privacy legislation still casting a shadow of doubt on European ad tech. those with first-party relationships) indicate that the industry’s self-regulatory GDPR solution may require a rethink.
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Martech
OCTOBER 1, 2022
And while we may be late to the party (the EU’s General Data Protection Regulation, or GDPR, was implemented in 2018), it’s now high time for businesses to start paying attention to data and how it impacts consumer privacy. It’s the direct result of emerging consumer privacy laws like GDPR and CCPA. Ironically, U.S.
Martech
OCTOBER 21, 2021
businesses were forecast in 2020, according to BIA Advisory Services. During the first half of 2020, Google My Business recorded a 61% jump in consumer calls, from inquiries about open hours to arrangements for curbside pickups. More than 170 billion inbound mobile calls to U.S. consumers used the telephone more than ever before.
Martech
OCTOBER 29, 2021
In the age of GDPR and CCPA, you might think privacy and consent would be occupying the attention of email marketers. Dennis Publishing’s goals included improving advertising, affiliate programs, subscriptions and e-commerce plays. Chris Wood, Editor. Email marketing M&A is seeing a surge. Why we care. Read more here.
Lemonads
SEPTEMBER 2, 2020
Even if you have experience in affiliate marketing or you just started, you know already that in marketing everything needs to be measured… if not, you are losing money. It is also a very flexible tool, with features designed to make any affiliate marketer’s life easier. CPV Lab Pro Pricing 2020.
Automatad Inc.
JANUARY 17, 2022
Google Analytics might be violating the GDPR according to the Austrian DSB. trillion in 2020. Discounts decreased drastically across all major categories, with the average discount for the electronics vertical being 8% and those for sporting goods being 6% in 2021 compared to 21% and 14% respectively in 2020.
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