Remove 2020 Remove Affiliates Remove GDPR Remove Header Bidding
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Weekly Roundup: AdTech Trends, Project Bernanke, Browser Updates, GDPR, and More

Automatad Inc.

An unsealed lawsuit against Google reveals how it manipulated ad auction prices through its Global Bernanke program and its collusion with Facebook to hurt header bidding. Google Analytics might be violating the GDPR according to the Austrian DSB. trillion in 2020. Salesforce and Adobe released a report stating U.S.

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Weekly Roundup: IAB Tech Lab’s Seller-defined Audiences Specifications, European UID 2.0, and More

Automatad Inc.

The Trade Desk partnered with LiveRamp to launch a GDPR-compliant European version of Unified ID 2.0, Buyers can buy against these labels through their partnered DSPs using existing Prebid’s header bidding integrations for OpenRTB. named European Unified ID. Subscribe to our weekly roundup. Cookieless Advertising. Unified ID 2.0