2020 Affiliates Audience GDPR 
Lemonads
NOVEMBER 22, 2020
But, thanks to the evergreen nature of this vertical, affiliates that specialize in mobile content will always have something new and interesting to work with. At lemonads, we regularly see thousands of successful affiliates develop mobile content campaigns, so we understand what marketers need to do to stay competitive.
Lemonads
MARCH 8, 2021
Even after accounting for the economic backlash of the global COVID-19 health crisis, the digital marketing industry generated more than 320 billion US dollars in 2020. Affiliate advertising is responsible for generating about 15% of the industry’s total revenue, so these marketers will produce close to $96 billion by 2027.
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Automatad Inc.
MARCH 8, 2022
IAB Tech Lab released its seller-defined audiences specifications that theoretically explains how publishers can monetize their first-party data on the open web. The Trade Desk partnered with LiveRamp to launch a GDPR-compliant European version of Unified ID 2.0, IAB Tech Lab’s Seller-defined Audiences (SDA) Specifications.
Martech
OCTOBER 29, 2021
In the age of GDPR and CCPA, you might think privacy and consent would be occupying the attention of email marketers. You need to understand who your audience is and you’ve got to leverage that data to fulfill whatever your objectives are as a business,” said Pete Wootton, Chief Product and Data Officer for U.K. Chris Wood, Editor.
Lemonads
OCTOBER 5, 2021
In February 2020, Google announced a series of changes to create a safer environment for consumers and the industry as a whole, including the elimination of third-party cookies from Chrome. At lemonads, we work closely with a variety of advertisers and publishers, so we understand the magnitude of the impact this change will have.
VideoWeek
JULY 1, 2022
The evidence listed in the letter included TikTok’s accessing passwords and cryptocurrency wallet addresses in the Apple app store, as well as user tracking in the Google Android operating system, both in 2020. The French government has confirmed the sanctions imposed by regulatory body CNIL against Amazon Cookies in 2020.
VideoWeek
FEBRUARY 17, 2023
Discovery’s (WBD) free streaming service have emerged, as the company moves to broaden its audience against increasing competition for viewing share. Last month the DPA validated IAB Europe’s action plan, designed to address the regulator’s concerns about the trade group’s Transparency & Consent Framework (TCF) contravening GDPR.
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