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Uh oh! European carriers are trying to get into ‘personalized’ ad targeting

TechCrunch Ads

” Users of mobile networks — who pay their hard-earned money to get cellular connectivity, not to be clobbered with (yet) more consent pop-up spam and/or be ad-stalked around the internet — may well take a very different view, as they wonder how many times they’re going to have to keep slaying the tracking zombie.

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How Publishers Can Make More Money With AdTech

Clearcode

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022.

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Germany’s antitrust watchdog latest to probe Apple’s app privacy framework

TechCrunch Ads

However, the UK watchdog has so far deferred intervention over the feature — prioritizing other areas of Apple’s business to investigate (such as App Store rules ) as it continues to wait for the government to enact a major competition reform targeting tech giants’ market power.

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Weekly Roundup: US Ad Spending, Insider’s First-Party Data Platform, Banning Surveillance Advertising

Automatad Inc.

Ad spending increases by 18% from 2020, as the US ad market recovers from 2020-21 pandemic induced recession. Despite a surge in ad spending, the US ad market expands unevenly across various ad categories. The ad spending for the full calendar year has risen by 18% from 2020, and 9% from 2019. .

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How to Conduct Smart Competitor Research for Better Customer Acquisition

Single Grain

You can use this type of research to get new ideas, steal the competition's best strategies, find new ways to differentiate yourself, and (of course) make sure that they aren’t one-upping you to become the best deal in town. There’s a lot to keep up with, and you need to be smarter about how you’re utilizing the data you collect.

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A Publishers Guide to Post-Roll Ads: Definition and Best Practices

Brid.tv

What Are Post-Roll Ads? Post-roll ads are a subcategory of instream ads (advertisements that show up within a video stream). As the name suggests, post-roll ads play after the video ends , as opposed to pre-roll ads , which play before a video, and mid-roll ads , which show up during the stream.

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InMobi Exchange, iOS 14 and IDFA: What You Should Know

InMobi

Apple announced major IDFA-related changes from iOS 14 onwards at WWDC 2020. As a result, how advertisers and publishers use IDFA for scalable user-level ad targeting and personalization will be impacted.