Digiday 2022 Media Agency Report: The state and future of the media agency, client spending, staffing and beyond
Digiday
OCTOBER 19, 2022
And the majority of respondents also expect spending to increase between 10-19% in 2023. Of the agencies that said they’ve seen client budgets increase in 2022, the majority of respondents (39%) said the increase was a relatively conservative 10-19%. Methodology. bankruptcy in September 2022.
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