why-the-right-mobile-video-advertising-metrics-make-all-the-difference 
InMobi
AUGUST 23, 2018
As mobile video advertising becomes increasingly popular, it’s important that advertisers and publishers are using the best advertising metrics to properly gauge the success of their ad campaign and ad formats. close to half of all video ad inventory is fullscreen now. In the U.S. In the U.S.
InMobi
SEPTEMBER 19, 2019
Here’s Your Complete Guide on All Things Mobile Video Advertising Interested in learning more about in-app mobile video advertising? Why Include Video Content in Your Mobile Advertising and Marketing Strategy? In Q1 2019, the average CTR for a video ad in the U.S.
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InMobi
JANUARY 23, 2022
Apple’s launch of its App Tracking Transparency (ATT) framework has sent shockwaves throughout the mobile advertising industry. By making IDFAs (Apple’s device-level Identifier for Advertisers) available to advertisers and ad tech only on an opt-in basis, in-app advertising is not as targeted as it once was.
InMobi
SEPTEMBER 30, 2019
Here’s how to take in-app mobile performance advertising to the next level. Running mobile performance advertising campaigns but want to scale them to see more high-quality app installs? Here’s what you can do to expand the reach of your in-app performance marketing efforts and achieve unprecedented mobile growth.
InMobi
JANUARY 22, 2019
How do mobile ad networks and exchanges determine in-app advertising rates? GET STARTED To help you make sense of all this, here is our guide to better understanding in-app ad rates. CPM, which stands for Cost Per Mille, is one of the original and still most common way of paying for mobile ads.
Martech
MARCH 15, 2022
The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. We’ll cover: What is adtech? What is adtech?
Single Grain
OCTOBER 2, 2019
Facebook Ads is one of the top PPC platforms right now. With more than 7 million brands currently advertising on the platform trying to reach their audience among Facebook’s 1.59 The ad system, after all, is versatile and holds a lot of potential. Click here to download it for free right now! Delivery optimization.
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