InMobi

DECEMBER 13, 2019

The mobile app advertising market grew by leaps and bounds in 2019. In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. Why did mobile advertising spending grow in 2019?

Advertising 52

Advertising Banner Marketing Rich Media 52

InMobi

NOVEMBER 14, 2019

What are the biggest mobile app monetization trends of 2019 and 2020? Based just on media coverage alone, in-app header bidding is definitely on the top of the list. But is in-app header bidding actually part of the average app monetization strategy today? What did our research reveal?

Header Bidding 52

Header Bidding Ad Exchange Banner Audience 52

Single Grain

FEBRUARY 3, 2020

They then move on to converting a new customer. Or the acquisition costs associated with continually acquiring new customers as they neglect those who have already bought from them? Not only can UX testing reduce the costs of getting a new customer, it ensures that your relationship with your customers are more authentic.

A/B Testing 131

A/B Testing Pop-Up Retargeting Conversion 131