InMobi

SEPTEMBER 16, 2020

Advertisers and agencies worry about fraud in in-app advertising, but much of it is down to perceptions that have not kept pace with reality. While in 2018-2019 to 1.9% in 2019-2020. According to another 2019 study, in-app has 25% less fraud than mobile web. But are these fears unfounded?

Advertising 52

Advertising Viewability Impressions Agency 52

InMobi

SEPTEMBER 11, 2019

In the world of online advertising, what is a DSP and why would brands and agencies use one? Here’s how Digiday explains it : “DSPs allow advertisers to buy impressions across a range of publisher sites, but targeted to specific users based on information such as their location and their previous browsing behavior.

Demand Side Platform 52

Demand Side Platform Ad Exchange Impressions Machine Learning 52

Digiday

JUNE 14, 2022

The real upfront market Connected TV’s ad viewability issue Netflix seeks ads help, YouTube opens up, Disney drop its TV programming chief and more. The key hits: As TV networks and agencies wrap up their initial upfront negotiations, the real buying cycle begins. said a second agency executive. The real upfront market.

Marketing 66

Marketing Viewability Agency Ad Tech 66

VideoWeek

FEBRUARY 9, 2024

percent) IPG Sees Continued Low Spending from Tech and Telco Clients Agency holding company Interpublic Group posted organic net revenue growth of 1.4 billion, a substantial write-down compared with 2019 when Disney acquired the company from Fox. The SVOD subscriber bases declined as follows: Netflix: Q4 – Q3 – 16.7

Cookies 98

Cookies Media Agency Audience 98

VideoWeek

SEPTEMBER 1, 2023

. “TVision provides subscribers with the ability to analyse network scores — both individually and grouped — for viewability, attention and co-viewing in both linear and CTV environments,” said Suzanne Persechino, SVP Ad Sales Research at A+E. s media agency Wavemaker.

Entertainment 52

Entertainment eCommerce Agency Media 52

Single Grain

JUNE 13, 2023

Luisa Zhou ) During the first half of 2022, the global viewability rate for mobile web display ads reached 66.9%, indicating that nearly 67% of display ads on the mobile web were visible during that period. Neal Schaffer ) Since 2019, the global influencer market has more than doubled. This represents a growth of 3.6

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

VideoWeek

MARCH 24, 2023

Ad agencies are seeking assurances from the company that user data is protected from the Chinese government. Attention metrics provide a more precise alternative to easily gamed metrics like viewability and video completion rate, empowering advertisers to chart a new path forward,” said Adelaide CEO Marc Guldimann.

Media 52

Media Entertainment Ad Inventory Retail 52

Digiday

JUNE 8, 2022

Adoption : According to Epsilon, on average amongst those who implement PubCommon ID (which reads to CORE ID) with Publisher Link see 50% increase in publisher revenue and 60% increase in filled impressions. Publicis acquired Epsilon, which has more than 8,000 employees in over 40 offices worldwide, in 2019. About Epsilon.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

VideoWeek

MAY 26, 2023

This covers video-tracked ads, impressions and related viewability metrics (including general invalid traffic detection) on CTV. IAS is honoured to be the first company to have attained this accreditation for CTV viewability.” It’s impossible to predict how audiences will respond but this could be an alternative.

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

Digiday

MARCH 8, 2023

But for the advertisers and agencies buying that inventory, these firms play a necessary, though imperfect, role. As more and more brands are buying programmatic media, the role of verification will only grow in importance, as will the scrutiny of how the data is sourced,” said Mike Tasik, director of media at advertising agency MMI.

Media 68

Media Conversion Machine Learning Audience 68