Martech

MARCH 15, 2022

Adtech includes various tools and technologies that help advertisers, agencies, and brands achieve greater efficiency, targeted reach, and real-time analysis and optimization. Ultimately, adtech is a set of technologies and platforms brands and agencies can use to optimize their advertising operations. First-party cookies.

First-Party Cookies 116

First-Party Cookies Cookies Impressions Ad Exchange 116

Monetize More

JUNE 7, 2022

In 2019, Google initially announced third party cookies would be deprecated in the interest of protecting user privacy. Google is now slated to phase out support for the third party cookie in late 2023. But first, what’s a third party cookie?

Cookies 52

Cookies Header Bidding Clickbait First-Party Cookies 52

Lemonads

MAY 8, 2020

This announcement created some real-panicked conversations within not only the affiliates but the whole internet community, around a cookie cataclysm that could destroy digital advertising and threaten the future of the open internet itself. In short, without first-party cookies, the website experience would be awful to impossible.

Affiliates 52

Affiliates Cookies First-Party Cookies Marketing 52

Martech

MARCH 7, 2024

Mozilla deprecated third-party cookies in its Firefox browser in 2018; Apple did the same for Safari in 2019. In January 2020 Google announced it would deprecate cookies in the Chrome browser, and here we are, more than four years later. Agencies too are likely to wait until their clients demand action.

Cookies 115

Cookies GDPR Click Through Rate Advertising 115

Digiday

JUNE 8, 2022

Epsilon’s PubCommon ID, which is an open source first-party cookie ID in the publisher’s domain, was adopted by Prebid in 2020 and merged with SharedID. Publishers and advertisers can connect their first-party data to CORE ID’s established users’ digital identities. What does it do? About Epsilon.

First-Party Cookies 65

First-Party Cookies Cookies Header Bidding Ad Tech 65

Clearcode

JANUARY 22, 2023

It’s important to note that there are two main types of cookies: First-party cookies and third-party cookies. First-party cookies are created by the website that the user is visiting. Third-party cookies are created by websites other than the one the user is visiting.

Cookies 90

Cookies First-Party Cookies Audience Retargeting 90