Remove 2019 Remove Agency Remove CPM Remove First-Party Cookies
article thumbnail

Why we care about adtech: The complete guide

Martech

Adtech includes various tools and technologies that help advertisers, agencies, and brands achieve greater efficiency, targeted reach, and real-time analysis and optimization. Ultimately, adtech is a set of technologies and platforms brands and agencies can use to optimize their advertising operations. The components of adtech.

article thumbnail

Digiday+ Research: A guide to the top 10 ID alternatives for publishers

Digiday

Epsilon’s PubCommon ID, which is an open source first-party cookie ID in the publisher’s domain, was adopted by Prebid in 2020 and merged with SharedID. Publishers and advertisers can connect their first-party data to CORE ID’s established users’ digital identities. What does it do? About Epsilon.