Ad Monsters

FEBRUARY 20, 2024

Given the challenges and bashing of Google’s Privacy Sandbox , a reprieve from cookie deprecation may be in the offing. The wait-and-see approach has been popular ever since Google first announced Chrome would cease to support third-party cookies back in 2019.

Cookies 100

Cookies First-Party Cookies Ad Server Audience 100

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. What is adtech? The components of adtech.

First-Party Cookies 113

First-Party Cookies Cookies Impressions Ad Exchange 113

Clearcode

JANUARY 26, 2023

The past few years in programmatic advertising have been dominated by the various privacy changes introduced by governments and tech giants like Google, Apple and Mozilla. At the center of this are third-party cookies and their demise in popular web browsers. The Google ad markup can allow a third-party cookie to be placed.

Cookies 64

Cookies First-Party Cookies GDPR Retargeting 64

Monetize More

JUNE 7, 2022

In 2019, Google initially announced third party cookies would be deprecated in the interest of protecting user privacy. Google is now slated to phase out support for the third party cookie in late 2023. But first, what’s a third party cookie?

Cookies 52

Cookies Header Bidding Clickbait First-Party Cookies 52

Lemonads

MAY 8, 2020

This announcement created some real-panicked conversations within not only the affiliates but the whole internet community, around a cookie cataclysm that could destroy digital advertising and threaten the future of the open internet itself. In short, without first-party cookies, the website experience would be awful to impossible.

Affiliates 52

Affiliates Cookies First-Party Cookies Marketing 52

Martech

MARCH 7, 2024

Mozilla deprecated third-party cookies in its Firefox browser in 2018; Apple did the same for Safari in 2019. In January 2020 Google announced it would deprecate cookies in the Chrome browser, and here we are, more than four years later. Can it be that it was all so simple then? Remember FLoC ? It was not friendly.

Cookies 112

Cookies GDPR Click Through Rate Advertising 112

Adtelligent

MARCH 12, 2020

Google Chrome is on the way to third-party cookies removing. In August 2019 Google Chrome announced a phasing out of the third-party cookies support within 2 years. 5 Questions On Third-Party Cookies and Their Forthcoming Demise. What Is The Role Of Third-Party Cookies?

Cookies 52

Cookies First-Party Cookies Ad Tech Impressions 52