InMobi

APRIL 16, 2019

On April 11, 2019, the IAB Tech Lab released two new standards for public review : sellers.json and the OpenRTB SupplyChain object. What do these specifications do, and how do they help programmatic advertisers? What is Sellers.json and How Does It Work? Keep reading for more information.

Demand Side Platform 52

Demand Side Platform Advertising Education Ad Tech 52

Single Grain

MARCH 16, 2020

You may like or dislike digital advertising, but no matter what you think, you will still find it on the next webpage you browse. Remember that marvelous pair of sneakers you were checking out online last week? You know – the one that you put in your shopping cart but then decided to get later?

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

InMobi

APRIL 12, 2019

In order to maximize in-app ad revenues, it pays to have the best app monetization platform in place. But with lots of options out there, how do you choose the best one for your app? How do you make sure a chosen platform will bring in the best advertisers and most optimal revenue?

Header Bidding 52

Header Bidding Advertising Ad Server Ad network 52

InMobi

SEPTEMBER 9, 2019

In 2019, the IAB Tech Lab has released a number of new standards and technologies designed to dramatically increase transparency in the programmatic mobile advertising world. But what do these technology standards do and how can they be used in tandem with one another across the entire supply chain? How would it work?

Demand Side Platform 52

Demand Side Platform Mobile Ads Ad Exchange Ad Inventory 52