2019 Ad Inventory Advertising Demand Side Platform 
illumin
JANUARY 12, 2024
Marketers in the USA will spend more than $57 billion on digital display advertising in 2024 alone, with over half of this spent on social media – on track with the spending from recent years. In 2019 , 56.3% of total programmatic ad spend. On Facebook specifically, programmatic ads are popular among programmatic advertisers.
InMobi
JULY 10, 2018
In our State of Mobile Video Advertising 2018 Report , we highlighted how advertisers and publishers alike all around the world have increasingly embraced in-app video advertising over the past two plus years. How will everything look in 2019, 2020 and beyond? were first to embrace these kinds of ads.
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Digiday
OCTOBER 31, 2022
They have the context and audience marketers need to sustain personalized advertising at scale at a time when both are more difficult to come by from third-party cookies. In fact, the opportunity is so big that Bloomberg Media went and built a data platform called “Audience Accelerator.” But resellers also have several risks.
TechCrunch Ads
MAY 26, 2022
“The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. “The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. Image Credits: CMA final report on online advertising and platforms market study, July 2020.
InMobi
MARCH 12, 2020
Long available to web publishers, including mobile web, ads.txt is a much more recent addition to the mobile in-app advertising. Considering that publishers and buyers have no direct contact with one another, both become susceptible to unauthorized reselling, counterfeit inventory and domain spoofing.
InMobi
SEPTEMBER 11, 2019
When selecting a demand-side platform (DSP) for your programmatic campaigns, should you choose an omnichannel DSP or a more specialized DSP? In the world of online advertising, what is a DSP and why would brands and agencies use one? This gives advertisers the ability to buy media across multiple ad exchanges.
Automatad Inc.
NOVEMBER 20, 2023
Preferred deals, or programmatic not-guaranteed, are programmatic direct deals where publishers sell premium inventory to the preferred advertiser at a pre-determined fixed CPM after the negotiation process. Unlike programmatic guaranteed, the inventories are not pre-reserved for specific advertisers here.
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