InMobi
JUNE 25, 2018
Numbers released in April 2018 from the Interactive Advertising Bureau show that around 60 percent of all digital ad spend is now going towards video , and that two in three advertisers are moving money away from television spots to fund more mobile video advertising. The numbers from our 2018 State of Mobile Video Report back this up.
InMobi
JULY 3, 2018
InMobi’s State of Mobile Video Advertising 2018 Report found that advertisers globally doubled the amount they spent on in-app video ads between 2016 and 2017. more than a third of all money spent on in-app advertising during the first three months of 2018 went to video. Advertisers of all stripes love in-app video ads. In the U.S.,
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InMobi
AUGUST 15, 2019
From a global perspective, we discovered the following: Global mobile in-app programmatic budgets grew 141% between 2017 and 2018. Between 2017 and 2018, U.S. Between 2017 and 2018, programmatic ad spending in China rose 102%. Between 2017 and 2018, programmatic ad spending in China rose 102%. spending rose 215%.
InMobi
DECEMBER 21, 2020
between 2017 and 2018. In Q4 2018 and Q1 2019, video ad spending in the U.S. was up 156% compared to Q4 2017 and Q1 2018. After all, videos are inherently much more visible than smaller ad formats like banners, which ensures both improved viewability and engagement. In part, because it was (and remains) highly effective.
InMobi
DECEMBER 13, 2019
In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. And, throughout the Asia-Pacific region, in-app advertising spending during the second quarter of 2019 was up 33% from the same period in 2018.
InMobi
JANUARY 22, 2019
For example, consider the difference between banner ads and video ads. Formats that are more simplistic in nature, like many banner ads and display ads, are both easy to create and to insert into just about any app. The average click-through rate of all banner ads is around 0.06 Only time will tell.
InMobi
MAY 21, 2019
Total number of mobile users in the world: More than 39 percent of the world’s population will use a mobile device to go online at some point in 2018. By the end of 2018, the vast majority of phones sold will have screens between five and six inches. mobile ad spending grew around 20 percent between 2017 and 2018. In the U.S.,
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