2018 Ad Targeting Cookies GDPR 
Automatad Inc.
MARCH 23, 2022
Post cookie insights for publishers. Vox EU examines how GDPR has affected global businesses. Are Publishers Prepared for a Post-cookie World? Association of Online Publishers (AOP) surveyed 111 industry professionals to share post-cookie insights for publishers and advertisers. Last Week’s Highlights. AdTech Trends.
Clearcode
JUNE 7, 2023
In the early days of programmatic advertising, ad targeting was limited to the context of the webpage and information about the user from the user-agent string (e.g., Then, in the mid- to late-2000s when real-time bidding (RTB) was introduced, companies started utilizing web cookies to identify individuals across different websites.
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TechCrunch Ads
MAY 26, 2022
Google also recently revised its approach to push for topic-based ad targeting, rather than cohorts.). However the DPC is being sued for inaction over complaints that date back to 2018. Behavioral ad industry gets hard reform deadline after IAB’s TCF found to breach Europe’s GDPR.
Ad Monsters
MARCH 23, 2023
This may include using cookie banners and consent and preference management, with forms that clearly explain data collection and use practices, giving users control over their data preferences. Improved targeting: The collected data will likely be more accurate and relevant when users are empowered to choose what information to share.
TechCrunch Ads
JUNE 29, 2022
The tech giant profiles account holders for ad targeting purposes — apparently relying on user consent as its legal basis. The series of GDPR complaints are being coordination by members group BEUC, aka the European Consumer Organisation. But Ireland has yet to issue a single GDPR decision against Google.
TechCrunch Ads
AUGUST 2, 2022
But the impact of the judgement is likely to be felt across the region as it crystalizes how the bloc’s General Data Protection Regulation (GDPR), which sets the legal framework for processing personal data, should be interpreted when it comes to data ops in which sensitive inferences can be made about individuals.
Smart-Hub
MARCH 14, 2022
What are cookies, and what is the connection between cookies and privacy concerns. In 1994, web scientist Lou Montulli came up with the term cookie- it describes pieces of data created by a web server to identify users who have visited a website, in the nutshell, they are used to ‘memorize’ user preferences.
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