Adtelligent

JULY 19, 2022

What is Digital Advertising. Digital advertising is any advertising that happens in a digital space. There are several ways of organizing this process that includes various tools to help spread the ads through different channels. You can see the online advertising ecosystem described in the picture below.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

InMobi

DECEMBER 13, 2019

The mobile app advertising market grew by leaps and bounds in 2019. In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. Why did mobile advertising spending grow in 2019?

Advertising 52

Advertising Banner Marketing Rich Media 52

VideoWeek

DECEMBER 8, 2023

In this week’s Week in Review: The BBC’s license fee won’t rise as expected, IPG signs a first-look ads deal with Amazon, and ANA report finds high levels of programmatic wastage. ” This is the context which likely new chairman Shamir Shah will step into.

Video Ads 52

Video Ads Media Ad Tech Agency 52

Ad Beat

JULY 26, 2019

By 2017, the company was earning US$13.094 billion in annual revenue (20.8% On the marketing front, the company has invested in TV commercials, social media channels, and outdoor advertising since their inception. . billion in 2002. increase from 2016) and their market valuation was projected to be US$98.2

Conversion 52

Conversion Click Through Rate Advertising Communications 52

Single Grain

DECEMBER 23, 2019

Google released 18 updates in Google Ads in the last quarter of 2019 alone, while Bing made four changes in Microsoft Advertising in the whole year. As for Microsoft, they've been testing AI-powered recommendations in their Advertising Editor. Generate ad performance reports automatically. Trend #1: PPC Automation.

Machine Learning 96

Machine Learning Video Ads Conversion SEO 96