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Analyzing American Express’s $167M Display Ad Strategy

Ad Beat

2017: “Realize the potential.” With the help of Adbeat, a competitive analysis platform, we go on a virtual trip to find out where and how AmEx spends its display bucks. on all types of display ads, gaining a substantial 18.5 billion impressions in return. impressions on an ad spend of just $1.2M! Source: Adbeat.

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The WIR: RTL Acquires Sky Deutschland, BBC Launches a US Paywall, and DoubleVerify Uncovers a $2.5 Million CTV and Mobile Fraud Scheme

VideoWeek

Millions of impressions are lost when people can’t understand video content,” said XR CEO John Batter. Accessible advertising ensures every impression can connect.” Following stints at TalkSport and Condé Nast, Hornsby joined Reach in 2017, and founded the company’s ad tech business Mantis in 2019. Read more on VideoWeek.

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Award-Winning Analyst to Discuss How Data-Driven, Customer-Centric Messaging Can Generate Higher Volumes of Qualified Leads for B2B Marketers

Martech Series

Ramos, who won the Forrester Bill Bluestein award in 2017, which is awarded annually to one of the research firm’s most influential analysts, will join DemandScience CRO Chris Rack to discuss how placing the customer at the center of messaging is now essential to successful B2B marketing campaigns. Live Q&A.

Marketing 105
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Best Mobile Ad Formats for Display Advertising Campaigns

MobileAds

High impressions. The popularity of in-app purchases has been strongly linked to Rewarded Video Ads being one of the most preferred ways of mobile advertising. In 2017, global sales from in-app purchases had already reached $37 billion. Pros of Interstitial Ads. Larger space. Broader message, exposure and memorization rate.

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Inside Samsung’s $150M+ display ad strategy: Can it overtake Apple?

Ad Beat

2017: “Do What You Can’t”: Launched in 2017, this campaign was all about defying barriers and achieving the impossible. Now let’s fast-forward to the present day ( well, 2023 ) and analyze how the tech giant currently spends its US display advertising budget, based on estimated data from Adbeat’s competitive analysis platform.

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This sexual wellness brand is doubling (actually, tripling) down on CTV

Digiday

The bulk of the brand’s CTV strategy, per Davis, is built on running ads across streaming platforms to build audience and then re-targeting said audience through digital display ads. For the last decade, Adam and Eve was primarily focused on display advertising. each year since 2017, according to eMarketer.

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Digital Advertising Guide

Adtelligent

Display advertising. Display advertising often called “banner advertising” is a type of targeted advertising using such visuals as images, video, and text. Marketers and advertisers use display advertising software to target, purchase, manage, and track display advertisements.