Single Grain

JULY 19, 2019

Click here to download it for free right now! class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Click here to download it for free right now! The campaign saw a 65% click-through rate and a 33.6% Basic communication.

Marketing

Single Grain

AUGUST 13, 2019

Feedvisor reported that nearly 20% of all professional Amazon merchants make over $1 million in sales annually in 2018, up 2x compared to 2017. With numbers like these, we wanted to share concrete tips to help you increase your sales on Amazon, specifically through Amazon Ads. Click here to download it for free right now!

Video Ads

InMobi

SEPTEMBER 17, 2019

It’s possible that viewability was a key driver behind banners accounting for less than half of all programmatic in-app ad spending in the first three months of this year. Back in 2017, brands and agencies were fretting about viewability in mobile environments. In the U.S., Changes are afoot in the video advertising realm too.

Viewability

InMobi

MAY 21, 2019

Mobile sites have been more popular than their desktop/laptop counterparts since 2017. mobile ad spending grew around 20 percent between 2017 and 2018. Between 2016 and 2017, in-app video ads click-through rates (CTR) grew 300 percent. Over 52 of all web page traffic globally comes from mobile. In the U.S.,

Advertising

InMobi

DECEMBER 21, 2020

between 2017 and 2018. was up 156% compared to Q4 2017 and Q1 2018. After all, videos are inherently much more visible than smaller ad formats like banners, which ensures both improved viewability and engagement. We’ve been making this point since at least 2017 — and so far, we’ve been right.

Advertising

Single Grain

JULY 24, 2019

It’s getting a lot of buzz now, and with good reason: Click here to download your free guide right now! class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Click here to download your free guide right now! Get A Free Consultation.

SEO

InMobi

MAY 21, 2018

It yields click-through rates that are 56% better than banners and 34% better than native ads. billion from this kind of fraud in 2017 alone. No wonder advertisers are spending more on these ad formats year over year. But, how can you make sure people are actually watching and interacting with your in-app ads?

Viewability

InMobi

DECEMBER 24, 2014

Video will become the largest driver of global mobile traffic by 2017. This is creating huge opportunities for brands to reach their customers through video ads, a nifty ad format for brand communication and customer engagement. For ad types, there are in-stream, in-banner and interstitial ads. billion) and 2018 ($12.71

Video Ads

Single Grain

JUNE 10, 2019

Click here to download it for free right now! class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. If you sell directly through Amazon, the uplift in traffic of deal-hungry shoppers will, of course, have an effect on sales.

Retail

Single Grain

SEPTEMBER 5, 2019

Click here to download it for free right now! class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. The click-through rate (CTR) of a retargeted ad is 10x higher than the CTR of a typical display ad. Let’s get started!

Retargeting

MobileAds

JANUARY 20, 2021

InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads. Given its natural tendency to disrupt the user experience, advertisers should consider only reveal the video after a banner is clicked. Mobile video play rates are higher on in-app (14.0%) compared to mobile web (8.3%).

Display Advertising

InMobi

JUNE 18, 2019

No wonder header bidding auctions facilitated by InMobi’s mediation solution rose 56% between the second quarter and fourth quarter of 2017. “At For example, consider banner-style display ads. Apps don’t always have a 100% fill rate for banners, but they do boast some of the best fill rates of any ad format.

Fill rate

Paleo AdTech

DECEMBER 10, 2023

” The AT&T ad that was also part of the campaign gained at 25% click-through-rate (likely an all-time industry high) due to its novelty, and John tells Marty the mind-numbing way these ads were measured: log files were printed out and individual “gifs” were counted, manually. .” “G.M.

Media

InMobi

SEPTEMBER 19, 2019

in Q1 2019, click-through rates (CTRs) for video ads were over 2x greater than native CTRs and over 10x greater than CTRs for banners on average. They have seen in-app video ad completion rates between 80-90%, well over 25% better than their initial expectations. In Q1 2019, video ad spending in the U.S.

Advertising

Paleo AdTech

MAY 24, 2023

” The AT&T ad that was also part of the campaign gained at 25% click-through-rate (likely an all-time industry high) due to its novelty, and John tells Marty the mind-numbing way these ads were measured: log files were printed out and individual “gifs” were counted, manually. .” “G.M.

Media

NewProgrammatic

OCTOBER 12, 2021

The algorithm takes into consideration expected click-through rate, ad relevance, and landing page experience to decide the quality of your ad. Amazon is a product-based search engine which, in 2017, surpassed Google in the number of product searches. more than the second-highest bid. But it can also be a search ad.

Marketing

Clearcode

APRIL 26, 2022

This advertiser was AT&T and it ran for about 3 months, during which time it had an average click-through rate of 44%. To put that into perspective, the current click-through rate for banner ads is between.02 The EU’s GDPR is often seen as the catalyst for the introduction of other.

Advertising

InMobi

DECEMBER 13, 2019

In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. Between 2017 and 2018, programmatic ad spending in China rose 102%. Why did mobile advertising spending grow in 2019? In the U.S.,

Advertising

Digiday

OCTOBER 10, 2022

While both technologies fall under the larger banner of artificial intelligence, each clearly offers publishers different benefits – and exists at a different stage of maturity. Forty-two percent of publishers use NLP in 2022, versus 47% in 2017. Key findings. That’s where we want to get to.”

Machine Learning