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How to Scale Campaigns Using Synthetic Data Advertising

Single Grain

Because AI models drive modern ad buying, targeting, and creative optimization, this projection implies that synthetic data will soon underpin the majority of advertising-related AI workflows. But how can advertisers use synthetic data to drive results?

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The WIR: AppLovin Overtakes The Trade Desk, WBD Posts Streaming Gains but Linear Declines, and Video Investment Fuels The Independent’s US Growth

VideoWeek

AppLovin’s investment in first-party data through acquisitions and partnerships with game studios has also been key since Apple’s introduction of App Tracking Transparency, which made mobile ad targeting and measurement based on Apple’s mobile identifier much more difficult.

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The WIR: RTL Acquires Sky Deutschland, BBC Launches a US Paywall, and DoubleVerify Uncovers a $2.5 Million CTV and Mobile Fraud Scheme

VideoWeek

Hearst Magazines Brings AURA to Amazon DSP International publisher Hearst Magazines has announced it is making AURA, its AI-powered ad targeting tool based on Hearst’s first-party data, available through the Amazon DSP.

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Instagram Ad Targeting – 84-point Guide [2023 UPDATE]

Karola Karlson

Instagram ad targeting is the key to achieving success with your ad campaigns. With more than 1 billion daily active Instagram users, it’s absolutely critical that you target only those who are potentially interested in your product. By reading this guide, you will learn: How does the Instagram ad targeting work?

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Google, NBCUniversal duking it out to be Netflix adtech provider

Martech

NBCUniversal is the exclusive reseller of ads for Apple News and Apple Stocks since 2017 and has recently expanded into the UK. Google had been providing ad service to the Walt Disney Co. (a Netflix hasn’t provided any details of its plans, how many ads will run, ad targeting, or reach.

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The Future of AdTech Lies in Privacy-Enhancing Technologies (PETs)

Clearcode

In the early days of programmatic advertising, ad targeting was limited to the context of the webpage and information about the user from the user-agent string (e.g., an IP address for location). The GDPR came into effect two years later on May 25, 2018, and has changed the way companies collect, store and use personal data.

Cookies 81
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Square wants to reach Hispanic consumers with new Spanish-language marketing push

Digiday

Square also is using Meta’s native ad-targeting features on Facebook and Instagram to target Spanish speakers. Social media ad prices have increased “a lot” in the first half of 2022, according to Weinberg. She added that marketplace competition is at least somewhat lighter now than earlier in the year.). “I