Smart-Hub

DECEMBER 22, 2023

These platforms facilitate the buying of ad impressions in real time, allowing advertisers to reach their target audience more efficiently and at scale. Emergence of Data-Driven Advertising (2015-2020) Data became the driving force behind AdTech during this period, leading to the prominence of Data Management Platforms (DMPs).

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Monetize More

JANUARY 2, 2023

Since 2015, in-app ads have been performing 10x better than conventional banner ads, with 153% better CTR’s. They are barely visible on the phone screen; this is why the CPMs (cost per impressions) were bad. For in-app ads, user experience is the biggest priority regardless of the mobile app monetization strategy you choose.

Banner 52

Banner Non-Profit Affiliates Conversion Rate 52

Martech

OCTOBER 19, 2023

Marmion has been working with Optimizely since 2015 when she was based at an ecommerce company in Austin, Texas. We have proven our ROI time and time again, which is why we continue to invest in it. She’s also impressed by Optimizely One. In fdact, we’ve invested more in it since we’ve seen so much growth.”

Marketing 103

Marketing Machine Learning Conversion Rate eCommerce 103

Martech

OCTOBER 18, 2023

Marmion has been working with Optimizely since 2015 when she was based at an ecommerce company in Austin, Texas. “We have proven our ROI time and time again, which is why we continue to invest in it. ” She’s also impressed by Optimizely One. “We don’t play the short game.

Marketing 120

Marketing Machine Learning Conversion Rate eCommerce 120

Single Grain

SEPTEMBER 15, 2020

In 2015, Neil Patel wrote a piece called The Beginner’s Guide to Online Marketing. It was super detailed and he built links to it manually from September through November of 2015. Let's say he got around 80 manual backlinks and got 95% of those backlinks in November 2015. Use Search Impressions as a Leading Indicator of Success.

SEO 52

SEO Impressions Real Estate Click Through Rate 52

Single Grain

AUGUST 13, 2019

In fact, from 2015 to 2018, Amazon rapidly outpaced Google as the #1 search destination for products and now owns 54% of all product searches and over 80% of all e-commerce market share. Display ads are sold on a CPM (cost-per-thousand impressions) basis, and prices can vary depending on the format and the placement. When 49.1%

Video Ads 110

Video Ads Conversion CPC Banner 110

Single Grain

OCTOBER 14, 2019

billion: Impressive stats, right? And, yeah, jersey sales were 500% up in 2019 compared to the 2015 World Cup. All You Need to Know About the ROI of Influencer Marketing [infographic]. SEMRush shows that close to 60M users land on Nike’s site monthly, spending around 7 minutes there and browsing almost 5 pages.

Marketing 109

Marketing Fashion Banner Audience 109