InMobi

JANUARY 22, 2019

CPM, which stands for Cost Per Mille, is one of the original and still most common way of paying for mobile ads. Essentially, this denotes the cost for 1,000 impressions of a particular ad. For instance, most Facebook ads - including mobile video ads - are paid for through CPM pricing.

CPM 52

CPM CPC Advertising Banner 52

Smart-Hub

DECEMBER 22, 2023

Ranging from businesses of all sizes to marketing agencies, advertisers leverage technology to deliver targeted messages to specific audiences, optimizing their reach and impact. Demand-Side Platforms (DSPs) DSPs empower advertisers to manage and optimize their ad campaigns programmatically.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

MobileAds

JANUARY 20, 2021

According to AppFlood , interstitial mobile ads accounted for 70% of mobile ad revenue globally in Q1 2014. Pros of Interstitial Ads. High impressions. Cons of Interstitial Ads. In-App video advertising has been steadily gaining traction. The expanse of video ads reach on mobile is mind-blowing.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

VideoWeek

MAY 5, 2023

In this week’s Week in Review: RTL bundles its ad tech, Twitter’s periscope resurfaces, and US digital video ad spend grows at pace. CEO Elon Musk started an impromptu video live stream earlier this week (a feature which isn’t currently available to the general userbase).

Advertising 52

Advertising Ad Tech Video Ads Machine Learning 52

InMobi

JANUARY 6, 2015

Our focus has been to provide the most meaningful & compelling user experiences on mobile - through a powerful combination of Yin (Art) (showing ads that consumers love) and Yang(Science) (making it relevant by leveraging our deep user understanding for powerful targeting & optimization). Watch this space !!

Native Advertising 40

Native Advertising Shipping Video Ads Ad Exchange 40

VideoWeek

JUNE 17, 2022

Ten Percent of CTV Ads Play When TV is Off, Claims GroupM & iSpot. Most of those lost impressions come from ancillary devices, with 17 percent of ads played via dongles, sticks and gaming consoles being delivered when the TV is off. The Week For Agencies. Triller Calls Off SeaChange Merger and Targets IPO.

Ad Tech 59

Ad Tech Impressions Media Agency 59

Ad Monsters

OCTOBER 19, 2022

However, managing ad operations can not only be time-consuming and costly, but it can also be a very complicated process, particularly for those who are not well versed in the nuances of the ad ops world, especially with navigating the ins and outs of Google Ad Manager. . The solution?

Ad Ops 79

Ad Ops Ad Server Demand Side Platform Ad Exchange 79