Ad Monsters
JANUARY 26, 2023
Last year, Black Friday saw another big boom — cookie stuffing — marking a sharp increase in fraudulent ad impressions. Confiant found a cookie-stuffing campaign running across multiple programmatic ad platforms around Black Friday. Advertisers’ businesses boom yearly on Black Friday as they promote their annual sales.
Smart-Hub
MARCH 8, 2022
Its waterfall mechanism defines what buyers bid on impression first (ad networks, direct advertisers, etc). In case the impression doesn’t get bought in the first round, then the right to bid on it is transferred to the rest of the bidders. Normally direct buyers have a priority to access the inventory first.
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MediaFuse
AUGUST 19, 2015
US Programmatic Digital Display ad spending is expected to reach $14.88 billion in 2015 and $20.41 Those dollar amounts will account for 55% and 63% of digital display ad spending in 2015 and 2016, respectively. The advertiser and publisher agree on a CPM and quantity of impressions. billion in 2015 and $8.57
Smart-Hub
DECEMBER 22, 2023
Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers. These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure.
Monetize More
OCTOBER 18, 2022
With video, you can tap into an additional source of income, more advertiser demand, and provide users with ads in a format they engage with. Let’s take a look at some of the best video ad networks for 2022. Best Video Ad Formats Publishers need to try out ASAP! Best video ad networks for 2022.
InMobi
JANUARY 22, 2019
How do mobile ad networks and exchanges determine in-app advertising rates? CPM, which stands for Cost Per Mille, is one of the original and still most common way of paying for mobile ads. Essentially, this denotes the cost for 1,000 impressions of a particular ad. The answer isn’t always clear cut.
Lemonads
AUGUST 10, 2020
AdNow ads are available for several devices with various screen sizes such as mobile, tablet and also desktop. The effectiveness of its algorithm was impressive from the outset ! In December 2015, AdNow first launched cooperation with webmasters, and the publishers' platform became available for everyone willing to use it.
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