How brands like Panera, KFC, and Pepsi are leveraging mobile ads to attract high-quality customers (and why you should, too!).
Ad Beat
JANUARY 1, 2020
Mobile ads are more cost-effective: Opera Software found that the average cost for mobile ads for an iPhone, which has the highest average cost per thousand impressions (CPM), is still less than the CPM for web ads on a desktop. Google is the main player when it comes to mobile display ads.
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