Ad Monsters

JANUARY 26, 2023

Last year, Black Friday saw another big boom — cookie stuffing — marking a sharp increase in fraudulent ad impressions. Confiant found a cookie-stuffing campaign running across multiple programmatic ad platforms around Black Friday. It is a source of invalid traffic (IVT), which makes it a form of ad fraud.

Cookies 80

Cookies CPL Ad Tech Affiliates 80

InMobi

JANUARY 22, 2019

How do mobile ad networks and exchanges determine in-app advertising rates? CPM, which stands for Cost Per Mille, is one of the original and still most common way of paying for mobile ads. Essentially, this denotes the cost for 1,000 impressions of a particular ad. The answer isn’t always clear cut.

CPM 52

CPM CPC Advertising Banner 52

Lemonads

AUGUST 10, 2020

AdNow ads are available for several devices with various screen sizes such as mobile, tablet and also desktop. The effectiveness of its algorithm was impressive from the outset ! In December 2015, AdNow first launched cooperation with webmasters, and the publishers' platform became available for everyone willing to use it.

Native Advertising 52

Native Advertising Advertising Non-Profit CPC 52