InMobi
JUNE 25, 2018
It’s no secret that advertisers are increasingly turning to video advertising to reach mobile-centric audiences. Just between 2016 and 2017, video ad click-through rates increased 300 percent. In comparing that time span, video ad inventory in the U.S. increased 414 percent.
InMobi
JANUARY 22, 2019
The average click-through rate of all banner ads is around 0.06 percent , but even that might be too high since around three in five banner ad clicks are thought to be accidental. As a result, the average CPM for mobile video ads is 300 percent greater than the average CPM of a banner ad.
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Single Grain
AUGUST 19, 2019
If you’re familiar with Google Ads, you probably know all about their Google Ads Quality Score: Like Facebook’s relevance score, Google’s system is designed to measure the relevance and quality of ads that they show to their users, providing a better experience in return. Are people clicking on the ad?
Monetize More
OCTOBER 18, 2022
Video ads help advertisers deliver creative storytelling and connect with audiences. A report from AppNexus also indicated that programmatic video ad spend by device had a 58% mobile and 42% desktop split indicating that more video is consumed on mobile devices, The fact is, video content and ads aren’t going away anytime soon.
Single Grain
AUGUST 13, 2019
In fact, from 2015 to 2018, Amazon rapidly outpaced Google as the #1 search destination for products and now owns 54% of all product searches and over 80% of all e-commerce market share. With numbers like these, we wanted to share concrete tips to help you increase your sales on Amazon, specifically through Amazon Ads.
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